Question

Topic: Book Club

Need A Good Book About Marketing In Healthcare

Posted by y.vitnova on 3/5/2015 at 1:57 AM ET 125 Points
I would appreciate some recommendations on good books about marketing and management in healthcare industry. Preferably from the experts in this area.
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RESPONSES

  • Posted by Gary Bloomer on 3/5/2015 at 12:32 PM Member
    Which sector of healthcare?
  • Posted by mgoodman on 3/5/2015 at 8:57 PM Moderator
    Good marketing books usually apply to all industries. Best if you not get hung-up on the specific industry. Instead challenge yourself to apply the marketing lessons to your situation. Besides, "healthcare" is a very broad sector. You might need to be more specific -- medical devices, hospital management, pharma, alternative medicine, OTC drugs, physicians' offices, ancillary services, home health care, etc., etc.
  • Posted by Jay Hamilton-Roth on 3/5/2015 at 9:12 PM Member
    You might want to attend this: https://www.healthcarestrategy.com/ (or view previous summit presentations)
  • Posted by y.vitnova on 3/6/2015 at 1:03 AM Author
    I am sorry, that I didn't specify it. I am interested in hospital management and marketing. And especially in developing countries.
  • Posted by Gary Bloomer on 3/7/2015 at 11:31 AM Member
    I suggest you contact https://www.doctorswithoutborders.org and https://www.oxfam.org and ask them about their greatest challenges.
  • Posted by y.vitnova on 3/10/2015 at 4:18 AM Author
    Dear members,

    Thank you for your support and information. May be my question is too specific. I will try to find recommendations in more specialized forums.
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