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Titles For Restaurant Tradeshow Features
Posted By: coryw* on 1/30/2007 8:23 PM (CST)	500 Points
I am running a business to business exhibition for the Restaurant Industry here in Australia, which has 3 feature areas (see below for descriptions). I'm looking for some clever, catchy names for these areas, rather than the boring working-titles we are using at the moment. A brief description of each feature is below - thanks in advance Restaurant Business Talks - Panel discussions with leading restaurateurs, chefs, suppliers and industry consultants. Topics will range from how to get a better review, to avoiding the pitfalls of the industry and methods to make their businesses more successful. Visitors will come to hear from the best in the business. Culinary Skills - Top Australian and potentially international chefs in action, showing off what they do best, producing their signature dishes, showing their knife skills, sharing tips on produce choice and demonstrating their creative powers. Wine Sessions - wine tastings, discussions and trends with leading chefs, sommeliers and wine critics. Wines will be chosen from exhibitors as well as picking interesting wines from overseas.

Posted by: hotbuttons	Member Response
1/30/2007 10:09 PM (CST)
1. Rare tales from the well done mediums. 2. There's a fly in my soup and other tricks of the trade. 3. It's on the tip of my tongue. Come linger and savour the moment.

Posted by: charles.stannard	Member Response
1/30/2007 10:12 PM (CST)
1. Chef's Table / A La Mode / The Future of Food 2. In the Kitchen / chef d'oeuvre / Ambrosia 3. At the bar / Bon Vivant

Posted by: W.M.M.A.	Member Response
1/30/2007 10:45 PM (CST)
Cory, I'm going to drive on the other side of the street with this one. I personally do not see anything wrong with the presentation you are currently using. It may be "boring" to you, because you came up with it, have seen it in print for weeks/months, as you created the outlines...but, it says exactly what you are doing. More importantly, it says what the participants came to discover. --How are the leaders creating their success? --What are some of the new techniques in creating great food and presentations? --What new wines can I deliver to my clientele? These are important. Catchy? Zingy? Cory, I have read your post several times. I have food clients...and, would like to believe I understand, just a little what you are attempting to achieve...I like what you have done. My recommendation would be to not change it. All the best. Randall WMMA

Posted by: coryw*	Author Response
1/30/2007 11:00 PM (CST)
I hear what you're saying Randall, however there are quite a few competetive shows running here in Australia, all with very 'neutral' names for their features, such as the ones I have listed. The company I work for has always been known for thinking 'outside the box' and coming up with fun, funky and a little bit different ideas for our shows - we have a reputation for not following the crowd (if that makes sense?) It's actually year 2 for the show, so most of the visitors would be familiar with our features and all of our printed marketing material will have full descriptions of what the features are about - just looking for something to s*ex it up a bit! Thanks everyone so far for your ideas, i really appreciate it.

Posted by: browncatfan	Accepted Answer
1/31/2007 9:06 AM (CST)
Good comments from Randall; we, too, have done quite a bit of foodservice work. But maybe there's a midpoint, and you simply need to avoid things that are A) too cutesy, and B) too obscure for quick understanding. Perhaps something like this: Turning the Tables -- A mild double-meaning that suggests both "behind the scenes" info and paths to increased business volume. Chefs (Very) Special -- A familiar term with an inserted word that suggests something unique; the use of Chefs instead of Chef's suggests that noted chefs will in fact be there. The Grapevine --- The latest wine news, products, trends, etc.

Posted by: W.M.M.A.	Member Response
1/31/2007 10:05 AM (CST)
Mike (browncatfan), has a good idea from which to work. I like what he has done with the words. I think from this, you/we can perhaps rewrite the copy, so it matches, and sounds a bit more exciting. As the Lemur King said in the movie Madagascar..."I'll do some brain things inside my head" to see if I can help. Randall WMMA

Posted by: Marketing-Riot	Member Response
1/31/2007 1:33 PM (CST)
Rise & Fall: The Secret Ingredients for Success Cirque de Soleil: Culinary Feats and Treats Pop the Cork: All About Wines, Wine Tales and Wine Lore Donna Marketing Riot

Posted by: bigstarnow	Member Response
1/31/2007 5:06 PM (CST)
Table Talk The Cutting Edge Sideways

Posted by: D4Demand	Member Response
1/31/2007 6:05 PM (CST)
I have a cold, so if these sound like I'm in high school you know why. Restaurant Business - Operations Education Culinary Skills - Now We're Cookin' Wine Sessions - Pop the Cork Wine Sessions - Stop Whining and Pop the Cork D4

Posted by: rjohnni	Member Response
2/1/2007 12:21 AM (CST)
Some beautiful postings, and randall definitely has put down that thing that you do! And yes the reply came the right time, and asking for creative approach to the directions that you've put. here's my try: RestauranTalk Chef Show '07 Wine Dining and i just loved browncatfan's "The Grapevine"...amazing

Posted by: Tracey	Member Response
2/1/2007 11:33 AM (CST)
Here are a couple ideas. 1. Shop Talk/ Secrets of Top Restauranteurs/ Trade Tips & Tricks/ Methods to our Madness 2. Chef Showdown/ Ultimate Chef Showdown/ Cooking in Action/ Skills Expo/ Signature Skills 3. Pairings/ The Oak Barrel/ A Fine Vintage/ Sommelier's Best

Posted by: Frank Hurtte	Accepted Answer
2/3/2007 2:43 PM (CST)
Chef to Chef - The business forum Plate to Palette - the art of cooking Vine to Wine - beverage and wine.. The chef to chef portion should feature speaker Tom Peric' - Author of Wacky Days... He can teach your people how to get publicity free...

Posted by: Giselle	Member Response
2/5/2007 4:25 PM (CST)
I agree with the posting on being careful not to make it too cutesy. Not sure how you are promoting this, so take into consideration that if it will be searched for online, the spelling needs to be straight forward. Otherwise, play with it! Restaurant Experts Panel Chef Experts Know Wine

Posted by: coryw*	Author Response
2/5/2007 10:24 PM (CST)
Thank you everyone for all of your help!

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