Question

Topic: Branding

Branding And Positioning A Startup

Posted by Anonymous on 6/7/2004 at 8:03 AM ET 250 Points
How much attention should I pay to branding and positioning (Value Proposition development) as a startup?
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RESPONSES

  • Posted by Blaine Wilkerson on 6/7/2004 at 9:45 AM Accepted
    90% or more!!

    As a start-up, your image, USP and VP are the things that will set you aprt from the rest and are the backbone of your organization!

    Since you asked, I assume you know the definitions.

    I hope this helps!

    Good Luck!
  • Posted by SRyan ;] on 6/7/2004 at 2:14 PM Accepted
    As a start-up, it seems like all of our efforts early in the game were geared toward product development. The more we talked to our potential customers, though, the more clarity we gained about what functionality to KEEP, TOSS, or DELAY in our product. And when our beta customers ran a two-month test with us, we learned a great deal about how THEY positioned us against competing technologies. Some things surprised us.

    In other words, our initial ideas about positioning weren't on track at all. It took customer interaction and product testing to find our way! So the moral to the story is... you must manage to merge positioning and branding efforts with your product development process.

    - Shelley
  • Posted by SRyan ;] on 6/7/2004 at 6:24 PM Member
    Someone just posted a response to a different question that I think is worth a look, Ragg!

    Go to:
    https://www.marketingprofs.com/ea/qst_question.asp?qstID=1589#10988

    The story he tells conveys the same thing I was trying to communicate, but his applies to a SERVICE instead of a PRODUCT.
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