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Tagline For A Hotel Restaurant That Is RebrandingPremium Member
Posted By: down under on 2/15/2007 1:52 AM (CST) 150 Points
dear beutiful minds of marketing profs. Here is the scenario we are in, and we are looking forward to hearing your suggestions:

Dilemma- We need a tagline that will reflect the changes we are going through and help us achieve the result outlined below.

Us-We are a 4 star hotel. We have an inhouse restaurant called Seasons Restaurant which we are currently rebranding. As part of rebranding, we changed our logo, our table settings and our menu.

We are currently working on improving the quality of our service to make it more professional yet still friendly and attentive. Our new table settings will create more elegant look. Our logo is a simple design but has a clear cut professional look and feel. We never had a tagline before.

Our product-We have international cuisine and modern Australian cuisine in our new menu. We use fresh ingredients that are delivered daily and we prepare most of the meals in house instead of buying prepared like most of the other places these days.

Our target market-We want our hotel guests to use our restaurant more often. We have corporate clients who use our hotel for their conferences and we would like to see them more often as well. We also want to attract more of the locals as there is no real competition and no other decent restaurants around our neighbourhood other than take away food or pub food.

Our ideal result of the rebranding exercise is to be a premier a la carte restaurant around our neighbourhood and create a dining experience for the patrons while getting more of our target market into our restaurant.

thank you

Posted by: Billd724 Accepted Answer
2/15/2007 7:39 AM (CST)
Seasons Restaurant
"Simply Elegant"
 
Posted by: darryl.mayo Accepted Answer
2/15/2007 9:30 AM (CST)
International Ingredients

Time to Take a Trip

International Cuisine, Local Address
 
Posted by: peanutpeanut Member Response
2/15/2007 10:21 AM (CST)
seasons restaurant

where fresh food is job 1
 
Posted by: proeditor Accepted Answer
2/15/2007 10:44 AM (CST)
Because your name is 'Seasons,' it almost implies "seasonal foods" (i.e., fresh but changing daily), so I like:

Seasons Restaurant
Fresh. Gourmet. Every day of the year.

Here are some other ideas too:

Premier dining in your neighborhood

Bringing international flavor to your neighborhood

The freshest food in town, served with finesse

Fresh... Fantastic... What are you waiting for?

For discerning palates

karen
 
Posted by: Snarfy* Member Response
2/15/2007 12:57 PM (CST)
Seasons - Nothing equal about us.
Seasons - Not all are created equal.

Seasons - Good Times & Reasons
Seasons - For Any Reason.
Seasons - Who needs a reason?

Seasons - Simply Yum


Seasons - Food for your mood.
 
Posted by: PetePallett Member Response
2/15/2007 1:50 PM (CST)
Rather than locking yourself into a tagline now, why not use a temporary yet consistent advertising "theme" while you're undergoing menu/decor changes?

SEASONS
change

SEASONS
changing...

We're changing
SEASONS

Come and watch SEASONS change.

Good luck
Pete
 
Posted by: JudyJudyJudy Member Response
2/15/2007 3:28 PM (CST)
Seasons
-Dine anytime, any reason

-Making everyday special

-Time for a change
 
Posted by: greg Accepted Answer
2/15/2007 4:06 PM (CST)
Hi,

How about

SEASONS RESTAURANT
'Global Cuisine - Locally Cooked'

Greg
 
Posted by: mbarber Accepted Answer
2/15/2007 4:16 PM (CST)
Gidday Cenk - are you at Mandurah in the West or at the hotel airport over on the eastern side of the continent?

Before looking at the type of tag that might fit I'd definitely want to know more about where you are located because if you are either of those two locations, I'd be coming up with very different tags given the likely audience you'd have available to you.
 
Posted by: down under Author Response
2/15/2007 4:41 PM (CST)
The responses are great so far here is what I was brainstorming on for the tagline:

Quality food minus the fuss(or no fuss etc)

What is your view on this or on similar combination?

Hi Marcus we are on the eastern side of the continent.
 
Posted by: proeditor Accepted Answer
2/15/2007 6:14 PM (CST)
Well, sorry down under, but I don't know what the "fuss" is. Is it no fuss for the Season's to cook it or no fuss for me to eat it? (and given that travelers don't cook, it's no fuss for them to eat out anyway). It doesn't make me want to run to your restaurant either way. And "Quality food" sounds very bland. You need more of a descriptor. Something along the same lines but a little more tempting might be:

Relax and enjoy the freshest food around.
 
Posted by: JudyJudyJudy Accepted Answer
2/16/2007 8:52 AM (CST)
Hate the word "fuss" -- need to be more positive.

How about:
For a delightful dining experience
 
Posted by: browncatfan Accepted Answer
2/16/2007 12:59 PM (CST)
Some of you are pretty hard on "fuss." I'm guessing it's just the way you might say "not stuffy" down under. Just the same, here are a few that try to make the same point differently...and a few built on your uniqueness.

Seasons. Casually sensational!

Seasons. Special food. Comfortable surroundings.

Seasons. Classy, yes. Pricey, no.

Seasons. Everything's fresh.

Seasons. In the mood for something fresh?

A great meal is always in Seasons!
 
Posted by: Deremiah *CPE Accepted Answer
2/17/2007 10:06 AM (CST)
Hi down under,

Hope you're having a great day. Thanks for such a wonderful question.

HERE'S SOMETHING TO THINK ABOUT...

Why not involve the customer?...they're your real audience right? Take some time to find out from them the reasons why they buy. That's what the great ad-man Claude Hopkins would have done.


SOME FURTHER THINGS TO THINK ABOUT ARE...

Why do your customers buy from you?

What are the emotional benefits your restaurant gives to your customers?

Are there any other emotional benefits your customers receive?

Have you ever asked your customers on a consistent basis what do you think about our place of business?

Now think about this if the customer really loves what you do best they're communication is where the next level of your business should be built.

ENGAGE YOUR CUSTOMERS WITH PASSION!!!...
I've engaged clients many of times to do this and to glean from this very valuable resource. You might be amazed at what occurs. Allow your customer to take ownership in the process. Right now you have a customer base that will offer advice that will lead you down the path to other customers like them. The only question is do you want customers like them or are you looking for a different customer base?


READ MORE BOOKS ON MARKETING..here's a new one...
On page 28 & 29 a friend of mine and Branding Expert Ben Mack says this in his most recent book called "THINK TWO PRODUCTS AHEAD", "branding is not the design of the logo but the experience. The experience of buying affects my likelihood to buy again or even consider buying again....Names, logos, web sites, and packaging are invitations to enjoy your product or service, to do business with you. Every contact a consumer has with your company should be inviting---an extension of your hospitality and an invitation to buy now."

On pg 16 Ben says
"Everything that comes into a consumer's mind about your product is part of your brand, but most of the message doesn't stick. Brands are bigger than advertising or your logo or any tangible. The logo and the brand name are physical manifestations of a brand, but they are not the brand; they are accessories, in the same way that a United States flag is not the United States."


FRAMING WORDS...
Framing words for a target audience is both a science and an art. Give yourself the greatest opportunity to make this a successful venture. Think about what you would like the out come to be. I like keeping ideas simple so I'm only offering two simple but powerful solutions. This will stimulate the emotion in the Analytical mind and the Creative mind of your customer.


... Fresh fully Delightful
...Fresh-Seasons In-House



REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

*Caring Promotes Exuberance
 
Posted by: NovaHammer Accepted Answer
2/17/2007 11:37 AM (CST)
Seasons Restaurant

A Constellation of Star Choices.

(There are celestial seasons too)

ps Trivia-I learned Orion's Belt in Oz is called 'The Saucepan' - now there is an omen for ya!

GL from The Great White North!
 
Posted by: down under Author Response
2/19/2007 4:25 PM (CST)
Thanks to everyone who has contributed. I have shared your feedback with the rest of the team and the most popular ones are:

Global Flavours, Local Address

Global Flavours, Locally Cooked

we thought of not using cuisine and replace by flavours. We will decide on a tagline similar to this.
 


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