Question

Topic: Taglines/Names

Need Tagline For Computer Consulting Company

Posted by Anonymous on 4/3/2007 at 11:48 AM ET 200 Points
Hello All:

My client is looking for a tagline for his Computer Consulting Company. I've seen the other suggestions that have come up though this forum but none seems to resonate. So I thought I'd give you my client's details and see if anything new pops up.

The name of the business is Dynamic Data Technology Group. The company is a BtoB company targeting small to medium clients to service their IT needs (Network Infrastructure Support, Network Security Support, Remote Office Support, maintain servers/networks, and will provide hardware and software procurement).

Some other info on the company: Wants to be a "one stop shop", reliable, responsive, efficient, a value added service, convenient, easy to work with, and above all trustworthy and ethical.

We'd like to stay away from anything that has IT or IS in the tagline.

Any ideas?
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RESPONSES

  • Posted on 4/3/2007 at 3:03 PM Accepted
    Do they ever go by their initials?
    There was a wrestler that had a submission move called the "DDT" and of course DDT was a pesticide/herbicide - was it also Agent Orange??? May want to avoid that...

    DDTG - Your computing needs are Dynamic and so are we.

    Dynamic Data Technology Group, it's what we do.

    (I know you wanted to avoid IT, but "it" can be used in a fun & Serious way. It's can also be replaced with IS.

    Bill Clinton says it depends on what "is" is.

    The tag should tell what you do...

    Good Luck

  • Posted on 4/3/2007 at 10:52 PM Author
    Thanks all! I like-

    Dynamic Data Technology Group - when you can't afford to be down

    This also leads me to:

    Dynamic Data Technology Group - Your systems are our priority

    or

    Dynamic Data Technology Group - Where your systems are a priority

    Thoughts anyone?
  • Posted by prerna.arvind on 4/4/2007 at 9:10 AM Accepted
    Hi There,
    My Suggestions-

    Dynamic Data Technology Group- Simple Solutions to Complex Computing Needs

    Dynamic Data Technology Group- Inspired by your Computing needs

    Dynamic Data Technology Group-We manage your methods and methodology

    Dynamic Data Technology Group- Outside-the-box-computing-services

    Cheers
    Prerna
  • Posted on 4/4/2007 at 10:59 AM Accepted
    Ann:

    I stared at this one for 15 minutes, biting my tongue, but I can't help myself. So here goes.

    First off, how did a company that does what this one does ever get the name Dynamic Data? Very misleading (makes me think database company, or at the least an ISV-type). And a four-word name? Any chance they can go back to the drawing board?

    If not, then you need a "dynamic" tag line. I have to say, all the services they do are non-unique. And worse, all the things you cited that they want to be - one-stop-shop, reliable, ethical, etc. - are nowadays considered the price to play. If you don't believe me, survey a dozen of their prospects and ask if they would pay a premium for even just one of those items.

    Your client needs DIFFERENTIATION. Are they the fastest? cheapest? smartest? best at solving the cost issues of IT? I'd solve this first. Otherwise, your tag lines are just more of the same. "when you can't afford to be down" What business can?

    And why avoid IT? That's what it is. And finally, i think you need more emotion or snappiness to break through the SMB clutter.

    These are just thought starters - I would really encourage the differentiation exercise first.

    DDTG - We get IT.
    DDTG - Systems up. Business up.
    DDTG - Technology that drives business results.
  • Posted on 4/9/2007 at 7:52 AM Author
    Thanks all! The suggestions made here are helping us in our brainstorming. We haven't picked yet and I have to close this question.

    Thank you all for your participation and advice!
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