Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Marketing Communication Plan Framework
Posted by Anonymous on
4/12/2007 at 10:10 AM ET
can someone assit me with the explaination some sort of summary or detailed kind on the subject of marketing plan framework as i normally get confused with the communication startegy of the whole corporate and the marketing comm strategy if someone out there can help i will greatly appreciate
4/12/2007 at 3:37 PM
many company rely on one or more communication tools to achieve their communications goals. such as general advertising, direct mail, sales promotions, PR putting all the marketing mix into plan and keeping it consistency for maximum impact. thats what usually a marketing communication plan consist where as a marketing plan consist of a much broader area such as
control and monitoring
hope this will help you.
4/13/2007 at 2:49 AM
Marketing communication is about the tools or methods you use to deliver your message to the targeted market.
You have two types
A) Above the Line: Include Billboards, TV, Print
B) Below the Line: Radio, Posters, Brochures, Trade shows, exhibitions e.t.c
Inorder to have all the above work work in an intergrated manner you have to have a plan of when to use which and who you are actually targeting.
A marketing plan on the other hand is wider than that ..... the communication plan is part of the execution process of the marketing plan
4/13/2007 at 3:16 AM
thanks to ekarujongo and eloquence i appreciate your effort and will make sure to post some more questions as i still have some issues pending before my exams
4/13/2007 at 9:06 AM
Here is a good example of a Marketing Communications Plan:
4/19/2007 at 2:34 AM
I think wdarina has given u a good example of a macomm plan.
As eloquence mentioned the macomm plan is aimed at briefing all the suppliers responsible in the marketing mix about the whole campaign. What is the focus of the campaign, what budget they get, who they work close with, who is the most important and what are the delieverables.
It's meant to be concise , who what where, when, why,how...
The suppliers/players are advertising agents, PR, sponsorship, marketing research, Word of mouth, product recall issues, lobbying issues, direct marketing people and so on.
4/27/2007 at 7:35 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Four Types of Email Addresses Damaging Your Deliverability, and ...
by Chad White
Five Bold Predictions About the Future of SEO and Social Media ...
by Derek Bryan
Google Just Got Rid of AdWords Converted Clicks. Now What?
by Dave McIninch
Slow Marketing: How to Deliver Faster Results by Slowing Down ...
by Ann Handley
The 15 Best Job Markets for Digital Marketers
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with