Know-How Exchange : Taglines/Names

Here are a few ideas going with your concept:

I would stay away from the precious concepts metal gold silver, etc and the precious stones, diamonds....they are overused and have not retained any creative ad values.


"First Class, Business Class, Coach - "your ticket to business growth". You could really create some nice creative pieces and ad copy centering on getting to your destination, creature comforts, etc. It could be an exciting campaign.

You could simply offer as follows:
Free
Affiliate
Professional

Membership:
Free
Associate
Professional

Or simply go: Prime, Secondary, Basic

Hope these help or produce other thoughts

Good Luck & Happy Marketing ~ Bill

I generally like the concept of creating levels which instill a psychological insecurity in the prospects mind that they will be missing something by not choosing the next level of service (without turning them off). You may want to do some testing.

Therefore:

Basic or Beginner
Plus or Premium or Choice
Ultimate or Advanced or Professional or Select

I'd be somewhat concerned about using "Ultimate" because it may be perceived as "over the top" and therefore unnecessary. I provide it anyway in the event you like it.

Upsell! :-)