Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 602,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Help With A "green" Tagline\slogan
Posted by Anonymous on
5/12/2007 at 3:14 AM ET
We offer a full line of biobased hand soaps and sanitizers registered in the new Federal BioPreferred Program for preferred procurement by government agencies and want to expand our sales to other sectors. The biobased hand hygiene products effectively remove most soils, greases, odors and harmful germs that can cause a cold, the flu or infectious diarrhea. They are made from natural corn and soy ingredients.
5/12/2007 at 3:50 AM
All the best
5/12/2007 at 5:19 AM
Thanks for your feedback!
"GOGREEN" is the marketing theme used by the U.S. GSA already.
"GREENCLEAN" does not specifically fit our niche because it could easily be associated with "cleaning products used in buildings and households". Hand hygiene (cleaning hands with soaps and water and waterless with ethanol-based sanitizers) is the single most important means of preventing infection. So, our focus is helping people stay healthy.
5/12/2007 at 6:54 AM
CLEAN and GREEN
5/13/2007 at 1:32 AM
5/13/2007 at 4:43 PM
5/13/2007 at 5:44 PM
Your feedback is great!
First, the products already have names -- our company is an authorized distributor.
Earth Day All Year Long: With the increasing emphasis on combating Global warming, our research indicates that many diverse companies and people from all lifestyles/backgrounds are making decisions to "go green" for eco-friendly operations and living to help our environment.
So, our primary market focus is diverse corporate, institutional, environmental organization and faith-based buyers and other small businesses like ours that are looking for premium green\bio-based hand soaps and sanitizers. We will also break caselots for personal use.
When some hears our tagline, we want them to "immediately link keeping their hands clean by easily removing most soils, greases, grit, grime, odors and harmful germs to stay healthy WITH protecting the Earth's health too because the hand soaps and sanitizers are made with environmentally sustainable, biobased ingredients that are renewable.
I'm excited about the taglines you've offered and we'll be circulating them to get feedback from current customers. If the additional info inspires any other ideas, just let me know.
All the best,
5/13/2007 at 5:52 PM
5/15/2007 at 2:48 PM
Again great eco-branding ideas -- we'll circulate them to get feedback. I'll be back to you soon.
5/17/2007 at 2:37 AM
Great work! Thanks!
6/4/2007 at 5:03 PM
I am looking for a slogan for a vast selection of cleaning products, soaps, packaging, and cleaning machines that are all green. Any ideas would help greatly!
BACK TO TOP
Post a Comment
2015 Will Be the Year of Video Marketing
by Tyler Lessard
29 Must-Read Content Marketing Articles of 2014
by Larry Kim
The Evolving Sales Funnel
by Alessandra Ceresa
The 10 Most 'Loved' Brands on Social Media [Infographic]
by Ayaz Nanji
The Best Content Types for Each Stage of the B2B Sales Cycle ...
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with