Question

Topic: Taglines/Names

Need Help With A Business Name

Posted by Anonymous on 7/17/2007 at 9:08 AM ET 250 Points
I am an agent for a business entity that helps people eliminate their debts & payoff their mortgages in as little as 1/3 to 1/2 the time. I am building a branch under this entity and I need a catchy business name & tagline that captures what our goals it to help the consumer do. I am in the process in building a website that provides the details of how this process works, but I only want to put enough information on the site to generate a live call to our office. Any pointers in accomplishing this will be greatly appreciated. Thanks in advance for your suggestions & support.
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RESPONSES

  • Posted by steveg on 7/18/2007 at 3:10 AM Accepted
    The service you are providing is one of hope. It removes people from a current situation and puts them in a better place, correct? I don't think you want an institutional name, but then again you want to gain your customer's trust. It is their finances you are dealing with. Is it basic debt consolidation?
    I think a name that promises that hope would do well...

    Name: Free and Clear
    Tag: Quick Financial Freedom

    About your web plan:
    I believe in transparency. Clear in the name means clear of debt, obviously, but it also says something about the company. I think you should lay it all out on the website. Not only will you know these are qualified calls, but they will be better educated on your services when they do. When an individual or couple comes to your site, they are seeking help and want to feel good about their choice. They need information. Give it to them.
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