Question

Topic: Student Questions

Need Examples Of Target Marketing Failures

Posted by Anonymous on 11/12/2007 at 10:06 AM ET 25 Points
I am looking for examples of target marketing failures, products or services where the company presented it to one market segment simply to discover that it was the wrong segment.
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  • Posted on 11/12/2007 at 10:36 AM Author
    Other people have mentioned this to me. Although I do see how it was a bust, I am not sure that it was a target marketing bust. Please sell me on the idea.
  • Posted by ddavidso on 11/12/2007 at 1:05 PM Accepted
    I read that the PT Cruiser by Chrysler was originally targeting younger men.. It ended up being a Boomer age and older men's car of choice and younger guys didn't take the bait. I heard another car example for women where they named it the Probe , but the name made women think about internal exams more than cars....
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