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Topic: Student Questions
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This question has been answered, and points have been awarded.
Need Examples Of Target Marketing Failures
Posted by Anonymous on
11/12/2007 at 10:06 AM ET
I am looking for examples of target marketing failures, products or services where the company presented it to one market segment simply to discover that it was the wrong segment.
11/12/2007 at 10:14 AM
You can review the questions submitted herein and find many answers. But, primary one in my mind...New Coke.
11/12/2007 at 10:36 AM
Other people have mentioned this to me. Although I do see how it was a bust, I am not sure that it was a target marketing bust. Please sell me on the idea.
11/12/2007 at 1:05 PM
I read that the PT Cruiser by Chrysler was originally targeting younger men.. It ended up being a Boomer age and older men's car of choice and younger guys didn't take the bait. I heard another car example for women where they named it the Probe , but the name made women think about internal exams more than cars....
11/22/2007 at 8:36 AM
I am closing this question since there had been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
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