Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Need Examples Of Target Marketing Failures
Posted by Anonymous on
11/12/2007 at 10:06 AM ET
I am looking for examples of target marketing failures, products or services where the company presented it to one market segment simply to discover that it was the wrong segment.
11/12/2007 at 10:14 AM
You can review the questions submitted herein and find many answers. But, primary one in my mind...New Coke.
11/12/2007 at 10:36 AM
Other people have mentioned this to me. Although I do see how it was a bust, I am not sure that it was a target marketing bust. Please sell me on the idea.
11/12/2007 at 1:05 PM
I read that the PT Cruiser by Chrysler was originally targeting younger men.. It ended up being a Boomer age and older men's car of choice and younger guys didn't take the bait. I heard another car example for women where they named it the Probe , but the name made women think about internal exams more than cars....
11/22/2007 at 8:36 AM
I am closing this question since there had been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
How to Create and Document a Content Marketing Strategy in Eight ...
by Jennifer Smoldt
The 10 Best (and Worst) Performing Words in Email Subject Lines
by Ayaz Nanji
Five CRM Systems Your Salespeople Will Actually Use (Article 1 ...
by Luke Wallace
The 5 D's (Transformational Trends) of Email and Marketing
by Liga Bizune
What Do Marketers Do All Day at Work?
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with