Question

Topic: Research/Metrics

Marketing Roi

Posted by Anonymous on 7/8/2004 at 5:41 AM ET 250 Points
I have to put a marketing / advertising plan in place. However, in order to justify the advertising spend, I anticipate that the MD will ask how much he expects to gain in financial terms from this plan. How can I estimate the financial return or return on marketing investment?
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RESPONSES

  • Posted by SRyan ;] on 7/8/2004 at 7:05 AM Accepted
    I suggest that you click on the link to the Search Questions feature on the right side of this page, then try using the keywords "ROI."

    You'll discover that your question has been asked AND answered at least a dozen times.

    I'm on a mission to encourage KHE members to utilize the archive of 2,000 previous questions before posting a new question. That might help you construct a well-thought inquiry to get the best advice available from this amazing community!

    You should also use the Search box in the header bar of these pages to pull the "ROI" articles and FAQs that MarketingProfs has published. It's a separate search from the Know-How Exchange question archive.

    Take a look at those articles and old KHE questions, then come back here and give us the details we need to help you effectively.
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