Know-How Exchange : Student Questions

I believe that postmodernism has a still increasing impact on the marketing practice, and especially advertising. Nevertheless, in theory we still find ourselves browsing through articles and textbooks from prominent modern marketing thinkers like Kotler etc.

For instance, many of the advices found on this page is indeed modern. Thus, I would like to start a discussion about the postmodern conditions that we are experiencing in our contemporary society, if you believe we are experiencing any.

Therfore, I adress the following questions: 'What do you believe to be the postmodern condition(s)?' and 'what are the(ir) impacts on contemporary marketing (or advertising)?'