Question

Topic: Advertising/PR

Best Way To Market A Home Improvement Company?

Posted by Anonymous on 7/15/2004 at 5:32 PM ET 250 Points
I am in charge of running a home improvement division of a very large real estate company. The co. president wants to get into room additions, upscale remodeling projects and other profitable niches and away from putting out fires from company agent listings needing immediate fixing up.

I need to know best practices to position the division for profitability and growth (and focus on the right customers)
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RESPONSES

  • Posted by SteveByrneMarketing on 7/15/2004 at 8:26 PM Member
    Hi palmerruss,

    the scope of this question seems to demand more information before you will get many good answers.

    Describe your core business, your customers, your competitive situation etc..

    Just add as much detail the best you can do.

    You're sure to get many more good ansers

    I'll check back

    - Steve
  • Posted by SRyan ;] on 7/16/2004 at 1:34 AM Member
    There haven't been many questions like yours posted here. However... I used the Search Questions link on the right side of this page to see if there is anything useful related to "construction" or "builder" in the archives. While you're waiting for the Experts to respond, you might check out these three postings:

    » Marketing an Engineering/Construction firm
    » Builder has concerns...
    » Workshop as a marketing tool

    You might find some good nuggets there!

    - Shelley
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