PRO boosts your marketing IQ. Save 30% when you go PRO with code PROBRAIN »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Importance Of Marketing In An Organization
Posted by Anonymous on
5/23/2008 at 5:01 AM ET
full details of importance of marketing in an organisation
5/24/2008 at 1:00 AM
Marketing Promotes your company - builds awareness that you exist
» Describes your products/services - let’s people know what you do
» Announces new products/services
» Differentiates your offerings from competitors
» Brings qualified prospects to you
» Helps build professional networks
» Marketing = Corporate strategy: aligning company goals with customer needs
» Keeps staff in the loop & motivated to work for your company
» Keeps you up to date on industry trends
» Let’s you know which offerings are most in line with customer objectives
» Let’s you know which offerings aren’t working & should be dropped
» Gives you ideas for future offerings
» Positions you/your firm as expert in specialty area
a very similar question was asked in the forum earlier please go to
you will get lot of information.
There is another interesting link
hope this helps you.
5/24/2008 at 2:48 AM
Marketing is the activity that defines customer needs for the company and defines the relevance of the company to its customers in terms of their needs.
Thus, marketing is the customer interface of a company, and that makes it all-important.
Sure hope this helps. All the best!
5/26/2008 at 3:26 AM
It really depends which industry/situation the organization is in on how marketing can contribute because it emcompasses many activities spreading across various disciplines - psychology, accounting etc.
I quote my favourite lecturer "Marketing is about creating the optimum environment for profitable sales."
6/5/2008 at 7:20 AM
I am closing this question since there has been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
How to Expand Your Core Keyword List: Four Tools You've Never ...
by Ann Smarty
Five Ways CPG Marketing Can Keep Pace With Millennials
by Jennifer Silverberg
Five Outbound-Email FAQs That Stump Even Experienced Marketers
by William Wickey
How to Build a High-Converting Marketing Funnel [Infographic]
by Verónica Jarski
Brand Admiration: Why Some Brands Are Loved Unconditionally (and ...
by Josh Zywien
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with