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This question has been answered, and points have been awarded.
Marketing Plan Template
10/6/2008 at 7:14 PM ET
I'm currently closing in on an opportunity with a firm that has requested I write a marketing plan. Does anyone have a template that they use/like and wouldn't mind sharing with me?
10/6/2008 at 7:25 PM
Marketing Plan Pro does a good job of this. I always start with them, but don't always follow the template. What is the scope of the project. If its a single project, I have a 7 step guerrilla marketing plan I can forward. But that 7 step plan is geared to one part (vs long term) plan.
10/7/2008 at 8:05 AM
Here are some templates to look at:
10/7/2008 at 10:09 AM
Just a second. You are "closing in" does that mean that they may soon become your client? If so, and they are now NOT your client, why would you write a marketing plan for them?
Could you not say, I would dearly love to write your marketing plan once I am aboard, but sir/madame, this is quite an excessive pre-employment request, don't you agree?
I'm curious why, if not retained, you would consider such a task.
10/8/2008 at 8:12 AM
Companies take advantage of those who "need" to have a job. Be careful. Economic times bring out the best and the worst in some entities.
Look at AIG. Just bailed out, and take a $414,000 weekend of massages and waxes and massages, at a hotel and call it a meeting.
There are spiritless criminals on every level.
10/8/2008 at 1:26 PM
Thank you all for your concern and help. I'll keep you updated on the outcome.
10/8/2008 at 6:07 PM
10/19/2008 at 8:17 AM
I am closing this question since there has been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
11/21/2008 at 1:57 PM
I finally heard from the recruiter for this company. They've decided to freeze the position, though they did hire a sales manager. I was their candidate for hire, but they want to wait until the economy settles.
From my perspective, I'm just glad that they finally brought closure to the position. I'm still positive and remain active in my search.
Thank you for your kind words and support.
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