Question

Topic: Research/Metrics

Marketing An Insurance Provider In An Established Category

Posted by Anonymous on 8/7/2004 at 5:40 AM ET 125 Points
Hi everyone,
A new insurance company is entering an already establsihed market, the products offered ranges from auto insurance to health insurance.
After launching an awareness campaign (advertising and PR0, how can you differentiate yourself from other companies knowing that the price diffrenece is minimal and the offerings are the same.

I'd appreciate all of your inputs.

cheers mates

Gregg
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  • Posted by SRyan ;] on 8/7/2004 at 7:20 AM Accepted
    Hi, Gregg --

    Thanks for filling out your profile page. You might win the Most Vowels In A Last Name prize at the KHE. ;]

    It's my self-appointed and unofficial duty here to suggest the Search Questions page. If you haven't done it yet, try the keyword "insurance" and read some of the earlier Q&A threads. (Of the 22 results I got, one of them posted in April looks like it might be particularly useful to you.)

    Differentiation (what a chewy word!) is tough in the insurance industry. I look forward to reading ideas that others offer you here.

    ¤ Shelley ¤
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