Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Professional Development Solutions
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 624,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Service Dominant Logic
3/5/2009 at 5:37 PM ET
I read about the Service Dominant Logic, the new concept in marketing. It seems promises in the future not only to the company who implement it but also for the quality of human life. The skill of marketer wil impact as well.
In term of that i have a question :
1. What is the relationship between Service Dominant Logic (SD Logic) to the marketing.
2. What is the impact of the S-D Logic to the marketing strategy.
3. What is the impact of the SD Logic to the marketing activities.
4. Will it be impact to the company as a whole?
5. How to implement it?
6. Is there any companes that have implemt it so far?
3/12/2009 at 11:23 PM
Read and learn:
3/13/2009 at 1:25 PM
I have bough the book and read the articles from the website. All of them discuss the theory. Nothing practical. I dont know how to link it to reality, to the marketing strategy to the marketing activities.
So far my approach, if company to use the SD Logic, they should change its mission, goal and corporate strategy. But for the marketing aspect, it will not affect, it still use the marketing strategy (market segmentation and product differentiation) but it will expand the marketing activities (let say put anoter 4Ps from Lovelock). Moreoever human resources must be empowered. That is now.
But this is not the real one of SD Logic, i think. It must be more valuable than that.
Would you as a marketing expert give a direction, not theory anymore?
3/20/2009 at 9:12 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Proper and Improper Use of QR Codes: 10 Great Examples of Each
by Uriel Peled
20 More Reasons Your LinkedIn Headshot May Be an Epic Fail
by Tobias Schremmer
Five SEO Steps to Take Before Redesigning Your Site
by Aleh Barysevich
The Most Exciting Digital Marketing Opportunity of 2014
by Ayaz Nanji
Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond
by Vladimir Gendelman
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with