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Service Dominant Logic
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I read about the Service Dominant Logic, the new concept in marketing. It seems promises in the future not only to the company who implement it but also for the quality of human life. The skill of marketer wil impact as well.
In term of that i have a question :
1. What is the relationship between Service Dominant Logic (SD Logic) to the marketing.
2. What is the impact of the S-D Logic to the marketing strategy.
3. What is the impact of the SD Logic to the marketing activities.
4. Will it be impact to the company as a whole?
5. How to implement it?
6. Is there any companes that have implemt it so far?
Regards,
Thank you