Question

Topic: Taglines/Names

Need Name For Baby/childrens Boutique

Posted by Anonymous on 3/31/2009 at 6:08 PM ET 250 Points
I am on the verge of starting an online and brick and mortar childrens boutique but am lacking a cute name. I would appreciate any suggestions. It will be a high end baby/childrens boutique with clothes, shoes, accessories, toys,etc.
Thanks in advance.
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RESPONSES

  • Posted by mgoodman on 3/31/2009 at 8:18 PM Moderator
    Let's start with a better/tighter definition of your primary target audience. Where will your bricks-and-mortar location be? How will people learn you're there? Or are you counting on walk-by traffic to build your business?

    Same kind of question for your online storefront. How will people find you? Being very clear about that will help you narrow your target audience and focus on the people who will really buy from you.

    Once you've identified that narrow target, then you need to figure out what unique benefit you can provide for them that they'll find compelling enough to buy from you instead of one of the hundreds of other alternatives they have. It could be convenience, or selection, or service, or unique offering, or some other neat benefit that will set you apart from competition.

    Once you've laid that strategic foundation, then it's time to come up with a name -- cute or otherwise.
  • Posted on 4/2/2009 at 4:43 AM Member
    Mom's Angels
  • Posted by michael on 4/8/2009 at 3:18 PM Accepted
    QtZ's

    You'll have to pronounce it for them...which, sometimes, makes it high-end.

    Michael
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