Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
A Tagline For A Gym Named "aero Gym"
Posted by Anonymous on
10/19/2009 at 4:41 AM ET
I need a short but striking tagline. The reason I named it "Aero Gym" because we offer aerobic and non aerobic programs for our clients. I want something that would let my clients feel our gym is open to all sexes.
Or do you think i should change my gym's name?
10/19/2009 at 6:57 AM
Please give us some more details about your business;
Aside from the usual aerobic programs for your clients, what's differentiates your aerobic program/s from others..why it is the ultimate in aerobic, what sets it apart...
10/19/2009 at 7:24 AM
Well, let's start at the beginning, with "Aero Gym." That name naturally indicates that your offer aerobic exercises. What it does not indicate is that you also offer non-aerobic exercise.
So perhaps a name change -or at least considering a name change - is in order.
Sorry 'bout that.
10/19/2009 at 8:00 AM
Aero Gym sounds interesting, but it's all about you (the business).
What is the benefit to the clientele? How could the name best express the value proposition to the client?
e.g. there's a womens fitness centre near here called Curves - obviously the advantage of going there is a curvy body.
There's another major chain, though, called Fernwood Womens Health Clubs. (Go figure).
So, perhaps what you're really selling is health and fitness. The aerobic/anaerobic activity is just how you deliver the results.
What are people afraid of when they join a gym? Well, many women are scared of being ogled by men. Hence the rise of women-only gyms. Many people are worried the exercise will be too strenuous, or they will be competing with sweaty, smelly, steroid-loading himbos to use each piece of equipment.
If I were looking for a new gym I would want to know it was clean, well-maintained, air-conditioned, spacious and with all the latest equipment. I would want the experience to be fun and relatively easy - not strenuous, painful and hard work.
So maybe something along the lines of:
Fun for Life - Health and Fitness Centre
Healthy Life - Family Fitness Centre
Inclusion of the word Family implies both genders, and a range of ages.
Hope that helps.
10/19/2009 at 9:48 AM
Some tagline ideas to play with:
* Shape Up. Turn Heads.
* Shape Up. Slim Down.
* Give Your Life A New Tone.
10/19/2009 at 12:37 PM
Pointing You Towards A -------> More Healthier You!
10/19/2009 at 9:39 PM
Your Journey... Your Reward...
It's All About .... (Each client will have different answers)
Dovetailing Phitness With Physique.
10/29/2009 at 11:14 AM
I am closing this question since there has been no activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
YouTube Film School for Marketers: The Scrappy Upstart's Cheat ...
by Lena Brooks
Five Simple but Often Overlooked Ways to Boost Your Email ...
by Meera Kothand
The Most Effective Digital Lead Generation Channels
by Ayaz Nanji
PR People: Focus on These Five Areas Instead of Branding
by Kate Lobel
Six Essentials for Good Storytelling—and Great Content ...
by Jennifer Smoldt
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with