Know-How Exchange : Taglines/Names

Please give us some more details about your business;

Aside from the usual aerobic programs for your clients, what's differentiates your aerobic program/s from others..why it is the ultimate in aerobic, what sets it apart...

Aero Gym sounds interesting, but it's all about you (the business).

What is the benefit to the clientele? How could the name best express the value proposition to the client?

e.g. there's a womens fitness centre near here called Curves - obviously the advantage of going there is a curvy body.

There's another major chain, though, called Fernwood Womens Health Clubs. (Go figure).

So, perhaps what you're really selling is health and fitness. The aerobic/anaerobic activity is just how you deliver the results.

What are people afraid of when they join a gym? Well, many women are scared of being ogled by men. Hence the rise of women-only gyms. Many people are worried the exercise will be too strenuous, or they will be competing with sweaty, smelly, steroid-loading himbos to use each piece of equipment.

If I were looking for a new gym I would want to know it was clean, well-maintained, air-conditioned, spacious and with all the latest equipment. I would want the experience to be fun and relatively easy - not strenuous, painful and hard work.

So maybe something along the lines of:

Fun for Life - Health and Fitness Centre

or

Healthy Life - Family Fitness Centre

Inclusion of the word Family implies both genders, and a range of ages.

Hope that helps.

ChrisB

Some tagline ideas to play with:
* Shape Up. Turn Heads.
* Shape Up. Slim Down.
* Give Your Life A New Tone.

Pointing You Towards A -------> More Healthier You!

Steps
Your Journey... Your Reward...

AvoirDupois
It's All About .... (Each client will have different answers)

AeroGym
Dovetailing Phitness With Physique.