This April Only: Save 30% on PRO with code ROCKETSCIENCE »

Real-World Education for Modern Marketers

Join Over 624,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Branding

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

How To Calculate Retention Rates

Posted by Anonymous on 50 Points
There has been an big debate as to how to calculate retention rates from our brand health tracking survey. One is to divide Current Users (Numerator) by Most Often Brand Users (Denominator). The other is the reverse. Can you shed some light on this and is there a generally accepted formula to calculate retention rates for any brand.

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!