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Know-How Exchange

Topic: Taglines/Names

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This question has been answered, and points have been awarded.

Name For A Customer Loyalty Card

Posted by lisascruton on 250 Points
Hello
I'm looking for a name for my business. We are starting up a business which offers discounts to members in the retail arena through a customer discount card.

  • Posted by mgoodman on Accepted
    Where? (What city/region/country?) Can you be more specific about your target audience and why they might want the card? What's in it for them? "Members in the retail arena" is a pretty broad audience ... perhaps hundreds of millions (or even billions) of people.

    What makes your offering different from, and better than, that of your competition? What is the unique positioning benefit? What are you trying to communicate in the name?

    We can definitely help, but you need to give us something to go on. Otherwise, the chances we'll come up with anything useful are slim.
  • Posted on Accepted
    Actually, you can name your business anything you want because you will be promoting the name on the Discount Card (which does NOT have to be the same as your business name). Focus first on naming the card so you come up with something that potential users are drawn to and feel it has value for them.

    Phil

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