Question

Topic: Taglines/Names

Need A Catchy Name For Singles/dating Club

Posted by Anonymous on 1/16/2011 at 2:54 PM ET 500 Points
I need a very catchy name for a dating activities club for singles.

We provide a membership that includes:

Activities for singles

Targeted dating events

A matchmaking service.

We are giving our members multiple ways to meet other singles and create a opportunity to date.

Our focus is to get away from online dating and into a more natural, organic way of dating.

If you need more details please let me know.

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RESPONSES

  • Posted by mgoodman on 1/16/2011 at 6:10 PM Accepted
    Yes, we need more information.

    Start with what you're trying to accomplish with the name. In most cases when the name is "very catchy" it doesn't do a great job of communicating a unique benefit message.

    If you're more interested in "catchy" than in a benefit-oriented name, you might want to think about why, and what you are trying to communicate.

    Think too about how and where your target audience will see the name. What does your marketing plan call for in terms of generating awareness?

    Have you developed a positioning statement? If so, we should have that before we start trying to come up with names.
  • Posted by Jay Hamilton-Roth on 1/16/2011 at 9:17 PM Accepted
    Michael's given you some strong questions to help shape your club from a nice idea into a successful business. Spend the time to honestly answer the questions, even if it seems obvious to you what the answers are.

    In the meantime, here are a few naming suggestions to play with:
    Singled Out
    Lovin' Life
    Woo Who!
  • Posted on 1/18/2011 at 12:16 PM Author
    Hi Everyone,

    Thank you. Our company provides singles the opportunity of meeting other singles. We target singles ages 23-60. We provide a calendar of activities, up to 60 a month that are focused on everyday fun to speed dating, dances and more. We also provide a dating service where we find matches based on core values & similar interests, we also provide date coaching for those that struggle with dating in general and we provide professional matchmaking where we hold mixers and our client chooses their dates.

    We are providing all the dating opportunities under one umbrella.
  • Posted by NovaHammer on 1/21/2011 at 9:54 AM Accepted
    Face 2 Face organic meetups will help people see that you are different....... Congrats. Give some thought to:

    RealEyes

    Captures your face to face concept and when said out loud also confirms/re-affirms (realize- be fully aware) what their dating excercise is all about.

    Perhaps some great Logo potential also.

    goodluck

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