Question
Topic: Research/Metrics
Intangibles Of Cost Benefit Analysis
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At work we are trying to carry out a cost benefit analysis for a proposed Corporate Social Responsibility campaign. To be honest i have very little experience in the cost benefit analysis so would appreciate any advice. Many of the costs can be calculated financially (eg wages, promotional materials, venues etc...) however i am struggling to understand how to quantify the benefits as it is hard to put a figure on things like, increase in repeat custom, brand equity and future sales as most of these are intaglible.
Am i correct in thinking that even though this is a CSR project proposal the figures still really need to indicate a overall positive figure.
All help appreciated