Question

Topic: Taglines/Names

Need Clever Tagline For Design House

Posted by shopnken on 12/28/2011 at 4:03 PM ET 1250 Points
I am a designer that is currently combining the various aspects of my business into one.
I am a "Lifestyle Designer" My firm currently offers Interior & jewelry design as well as event planning.
My business name is G.L.A.M. (Gorgeous Lifestyles, Adornments & Memories) and I am the Glambassador! LOL.
Any Ideas???
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/28/2011 at 5:28 PM Accepted
    When you meet someone for the first time and they ask "what do you do for a living" what do you tell them? What are their follow up questions (the things that they didn't "get")? Why would someone who's looking for jewelry design consider using you for event planning or interior design? Would you better be served by not combining your businesses (what's the motivation for the combination?), with each having a unique name/tagline that explains the benefits that you offer your clients?

    With the collection of things you do, I'm concerned that a single tagline that tries to accommodate all your businesses into something cute is likely to be generic and result in more confusion in what you offer.
  • Posted by Gail@PUBLISIDE on 12/28/2011 at 8:17 PM Accepted
    Am I thinking right in that you are providing all of these things for formal gatherings, so the base of the business would is the events? If so, you might want to say something like, "Glimmer to your glamourous event" or something of the like.
  • Posted by shopnken on 12/29/2011 at 12:34 AM Author
    When asked what I do I reply "designer" I have operated an interior design firm for 10+ yrs. Many of my design clients use me to plan their children's birthday parties, weddings, bar/bat mitzvahs..corporate outings etc. When the economy tanked I found myself doing events as much as anything. People seemed to reprioritize where they were using their "disposable income." I started making bracelets for myself..one of my clients owns a boutique and asked to carry my bracelets. Before I knew it I was being approached by buyers from National Chains interested in selling the line.
    Bottom line is the elements of design are the elements of design. Good Taste transcends Genre. I'd be open to changing my DBA if I found something that works better! Help!!! LOL!
  • Posted by CarolBlaha on 12/29/2011 at 1:35 AM Accepted
    On one hand in reading this, I thought my gawd she is all over the place. But I will share that this has been done before with great results.

    For example, Frank Lloyd Wright when he designed Fallingwater for the Kaufmanns' designed Mrs Kaufmann's dress she wore for the first open house. This dress was not optional. And if you think FLW let them serve cocktail weenies -- you get the picture.

    The Japanese have a saying "as above so below" so a house of that brilliance serving cocktail weenies or Snookie hair-- wouldn't that be a mess.

    What you and others realize is that its not just about the decor, the jewelry or an event-- all of these things are the brand called you.

    I like GLAM, I like Glambassador (brilliant). You are a designer, of every detail in anyone's personal brand. See where I am going with this?

    So I don't want your tagline to be limited to interiors or repeat glamour, cause an Aspen Mountain home has a different brand (and glamour may not be the right word) than one in Coronado CA (where it might) and I bet you can serve both.

    You aren't transforming, you arent' changing, you are bringing out a person's individuality. That is why someone in interiors wants you in jewelry and event planning. Now I do think there will be a lead here. (As in FLW example)

    I'm not happy with any of these taglines, but my thoughts with your input will help others fine tune. And I'll sleep on it.


    Your Whole Package
    Design out of the box
    Design Beyond Your Space
    Total Emergence
    Completing Your Circle
    Defining Your Circle
    Uniquely You
    Bringing out the You in You


    FLW had a couple quotes I love-- this is a variation

    Your Form, Your Function (he would often talk of form and function a very common term in the AD community in functional design

    Your Space is Your Breath of Art

    Last advise in this very long post-- avoid "clever" that's not what you are trying to portray.

    Hope that helps





  • Posted by Jay Hamilton-Roth on 12/29/2011 at 9:39 AM Accepted
    I like where Carol is going with her thinking, and if you like it too, you're wanting to brand yourself and not your company. So instead of G.L.A.M. why not "Designs by Yourname" (or "Designed by Yourname)"? It positions YOU as the brand and conveys what you do (designer). Your tagline could convey the range of things you offer simply: Glamorous Events, Jewelry, and Interiors.
  • Posted by shopnken on 12/29/2011 at 11:43 AM Author
    First of All Please allow my to express gratitude! The ingenuity and thought process your posts are truly inspiring. I LOVE where Carol is going. To add to Jay's thoughts..the G.L.A.M. will be followed by "Jane Doe" Designs on all marketing materials. I'm right there with you. If you can imagine the homepage of the website I'm designing will feature of photo of the "Old Stage" theatre in Copenhagen or something of it's sort as the background. In my design concept I've suggested that a "marquee" of sorts reads.
    K. Davis Designs presents G.L.A.M.(Gorgeous...blah..blah..blah) There would be 3 Gold Baroque frames each representing one of the facets of what we do.

    I came up with the GLAM concept in an attempt to pull together all the things we do. I can't tell you how many times clients later come back to me and say.."I didn't know you did Sharon's daughter's wedding!" or I've seen those bracelets in the local boutique..I would have asked you to make them for my daughter's wedding party." I'm saying all that to answer the initial question of why I am know trying to combine everything. They have all proven to be viable ventures.

    HMMMMM. Now my wheels are a spinning. LOL. I too Love my Glambassador concept. Perhaps I should try try to incorporate Glambassador as my job title?

    I will let all of this marinate a bit...but thank you again for all of your suggestions. I am truly grateful.

    Fondly,
    Kendra
  • Posted by CarolBlaha on 12/29/2011 at 11:55 AM Member
    I would most definitely use Glambassador as your job title. I would also make sure your tag line, or other branding does not limit you to just event management, design and jewelry. Leave the door open for other things to tackle.
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