Know-How Exchange : Student Questions

Hi Celia,

I like Zahid's response. Here are my thoughts --

What is a brand?

A brand is like a person, an individual with an identity and personality. It can actually be a person Kobe, Madonna, but most often it’s a thing – product, service or anything that’s in the media.

See article:
https://www.schraff.com/adv/helpdesk/brand_is.php

What makes a brand successful?

By measurement it’s most often financial. For example, Coca Cola is ranked as the number one brand based on brand equity (dollars).

Hope this helps,

- Steve

A brand is a promise -- a promise that you'll deliver the same important benefits the same way, consistently, time after time; and that you'll deliver high perceived value to your target audience every time they buy or use the brand.

What makes a brand successful is keeping the promise so that customers will remain loyal. It involves much more than a name, a logo, and slick marketing. It really encompasses every customer contact point. The total brand experience has to work.

I don't think this is really much different from Zahil's response, but it may give you another way to think about it.

You really need to read some of the top-notch articles that have been published on MarketingProfs.

If you're a basic member, try these:
A brand is the sum of all touchpoints
Bootstrap branding
The brand IS the strategy
The three Cs of branding


If you're a premium member, look at this:
Just what is a brand, anyway?

There's a lot more available. You can click on the Articles link at the top of this page, then drill down to the Branding category and the Archives section.

celiaring,

WHAT IS A BRAND???

I don't know much about branding
it's true I can't deny,
but the branding question has an answer
and hears the reason why...

A BRAND is a simple, identifiable, distinctly unforgettable mark that cowboys used to burn into the flesh of their cattle so you would never forget and you would always remember "listen parnter: that there heard of them cows belongs to me and don't you ever for-get-it".

In the past branding like what the cowboys used was first a visible visual sign...now a days great marketing geniuses brand using every imaginable sense they can think of from music to art and aromas to colorful frangrances...I like branding...I mean I LOVE BRANDING!!!!!!!

It makes me feel better Quicker, look gooder than everyone else in my pf flyers as I run faster and jump higher than Michael Jordan into my robust hummer with my woofers and speakers bumpin my junk in the trunk cause I'm a hunk attracting all the good looking girls as I make all wanna be jealous guys wanna be a pretty lip chapstick wearing, sexy gillette strokin' my face till it's smoother than a babies bottom, you know I got'em hankering for a hunk of my Mrs. Smith's mouth watering Apple pie and that's why I love marketing because it makes us all want to pull out our Guci wallets and throw down on the table the card that every slave calls "MASTER card" or our VISA to the future card.

"Oh...I'm sorry I got a little carried away...Well anyway that's what I love about Branding. Now as I was saying...

WHAT MAKES A BRAND SUCCESSFUL???
Externally when everyone remembers your product or service and heralds it as the product or service to use, purchase, or exalt more angelically in all the earth over all other products and services. When you dominate the market place like Kings marshalled their troops to expand their territories all over the world. Or like the Roman empire was known so that it is said of you like them that all roads lead to Rome that is when you know your brand is successful. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)