Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Customer Behavior
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Customer-centric Taglines, Vision, Mission, Etc
6/13/2012 at 2:38 PM ET
Based on voice-of-the-customer research, we have identified key performance metrics of our brand that need to exist when interacting with customers. We are working to incorporate the customer experience in various platform messaging for our brand/products/services based on this customer feedback. That being said, does anyone have experience with "testing", "surveying",or "confirming" messaging with the customer before final roll out?
6/13/2012 at 8:22 PM
I do, but the approach will be different based on the industry and/or product category. For example, research for B2B would probably be different from B2C; products might be different from services; local customers might be different than a global audience; etc.
I can even refer you to a market research professional who has done this kind of research for me/my clients. Contact me using the email address in my profile if you want to pursue this.
6/23/2012 at 7:45 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Kill These 12 Content Marketing Software Bugs (It's Not What You ...
by Ernest Nicastro
Five Modes of Persuasion You Need in Your Marketing Campaigns
by Timothy Carter
The Best Resume Format for Marketers
by Ayaz Nanji
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
Brand Personification: The Ultimate Way to Get to Know Your Brand
by Coralyn Loomis
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with