Question

Topic: Customer Behavior

Customer-centric Taglines, Vision, Mission, Etc

Posted by tschiedel on 6/13/2012 at 2:38 PM ET 250 Points
Based on voice-of-the-customer research, we have identified key performance metrics of our brand that need to exist when interacting with customers. We are working to incorporate the customer experience in various platform messaging for our brand/products/services based on this customer feedback. That being said, does anyone have experience with "testing", "surveying",or "confirming" messaging with the customer before final roll out?
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RESPONSES

  • Posted by mgoodman on 6/13/2012 at 8:22 PM Accepted
    I do, but the approach will be different based on the industry and/or product category. For example, research for B2B would probably be different from B2C; products might be different from services; local customers might be different than a global audience; etc.

    I can even refer you to a market research professional who has done this kind of research for me/my clients. Contact me using the email address in my profile if you want to pursue this.
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