Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 602,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Can You Define Results In Seo
11/6/2012 at 5:14 AM ET
I have seen many SEO Packages, unfortunately I could not find any where the results or the objective for doing SEO Can be defined. I know - yes no one can give guarantee about certain specific, but is it right way to give such Packages where only deliverable is what they are going to do, i.e - x number of directories, y number of particular and so on? Is it justified way
11/6/2012 at 7:46 AM
Firstly, what do you want to achieve with SEO?
Let me cut to the core. What you need is visitors, in other words, TRAFFIC.
Now I am no spring chicken with SEO. For my old website for decorating six of my pages stood on page 1 spot 1 for the length of time they were indexed. That is no mean feat for a small website. There are basic rules which are simple - the one thing you cannot say is guaranteed to work.
In my work as a copywriter, SEO optimization is done for every reason apart from ranking. My current site ranks at around page 433 and I get visitors. Indeed, many of my pages aren't even indexed.
What you need is good quality traffic. You can't achieve that with SEO. You need to look at what your ideal customer wants. That means you have eliminated 50% of your traffic already - you have increased its quality though. Knowing who they are (and you will learn this as your website visitors come and go) and who the best ones are means that you can increase the quality of that traffic.
Now we are beginning to enter the realms where you can guarantee things. Because you have a good quality traffic stream means certain things that you can know. When you know things, you can guarantee them.
All this means buying traffic. Advertising. Start small, work up. As you make a profit, feed some back in and invest more. That way you make a little more profit. What is more, you can pretty well guarantee it - up to a certain point at least.
That money will also tell you who your best customers are which SEO will never do. You will find much more about this on the marketing pages of my website The Cat's Whiskers.
If you are determined to buy directory entries and the like, good luck. In any case, I wish you success
Peter (henna gaijin)
11/6/2012 at 11:21 AM
As The Cat's Whisker said, SEO should be defined in traffic. SEO involves giving your limiting better visibility on the search engine page, and the benefit of this is more people clicking through. The tracking could easily be done on your web site - showing how many more people click over to your page.
At a simpler level, an SEO package could also be judged based on improvement of placing in search engine listings. For example, that for important key words, your listing shows up on the first page of search engine listings. The assumption being that your site being listed earlier will bring more people clicking through to see your site (the end goal).
11/16/2012 at 9:52 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
29 Must-Read Content Marketing Articles of 2014
by Larry Kim
2015 Will Be the Year of Video Marketing
by Tyler Lessard
The Evolving Sales Funnel
by Alessandra Ceresa
How Consumers Prefer to Receive Marketing Messages
by Ayaz Nanji
The Best Content Types for Each Stage of the B2B Sales Cycle ...
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with