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How To Begin To Launch Global Marketing?
Posted By: Samuel Ling on 12/20/2004 3:18 PM (CST) 125 Points
I am state in HK, and having the regional office at Singapore, Japan and China.

How to establish the team for global marketing?
What is the blue print to make it happen?
What is the cost & risk to launch the business?
How to balance the Global & Local Market?
What is the legal and finance issuess we should focus?

How about the key success factor on building up the demand & supply chain for competive edge and profitable growth?

Posted by: AndrewS Member Response
12/20/2004 3:25 PM (CST)
Can we assume that the basics have been covered by yourself ?

o Fully understand the implications of international / global marketing ?
o You fully understand the market infrastructure ?
o You have identified glabal marketing opportunities ?
o Decided on market entry strategies ?

You need to get these key steps under your belt first.

Good Luck
 
Posted by: W.M.M.A. Member Response
12/20/2004 3:36 PM (CST)
This is the type of question that creates many more questions. If I were your marketing consultant, I would provide you with a list of inquiries that would take us several weeks to complete, perhaps months.
We know nothing of your company or product. Either historically or presently.

Please provide some guidelines.

Randall
WMMA
 
Posted by: LaVerne Dehaan* Member Response
12/20/2004 9:54 PM (CST)
Most of your answers to Global Marketing 101 can be found here:

http://www.globetrade.com/newspr.html

You might also visit:
http://www.globetrade.com/generic13.html

Good luck.
 
Posted by: Peter (henna gaijin) Accepted Answer
12/21/2004 10:33 PM (CST)
There is an article I wrote on the basics of how to expand into a new market at http://www.asiapreneur.com/articles/expandabroad-donohue.shtml. It talks about what form of business you want, from whether you just want to export or license the product through setting up your own company there.

Perhaps this is too basic for you, and you are past this point (quite possible as you mention having offices also). If so, I answered a similar question and the answer I provided may be of some use to you. See http://www.marketingprofs.com/ea/qst_question.asp?qstID=2589.
 
Posted by: AndrewS Accepted Answer
12/22/2004 4:15 AM (CST)
I helped develop an overseas strategy for a UK manfacturer that wanted to enter the rest of Europe, it was ricky, but it worked, and here it is.

1. Set up small teams of 2-3 people ... one team for each region/country you want to enter.

2. Send them to the regions with specific aims (a. set up a physical office in the region, recruit a local administrator to help with language, admin duties, generate a market plan for the region, generate sales leads).

This needn't be as expensive as it looks.

3. After a 2-3 month period, bring all the latest reports, prospects, maybe customers back for a full and frank review.

4. The business I worked for, sent out 10 teams to 10 countries, some didn't work out, but we ended up doing business in 6 of the countries and the effort paid for itself.

Not a strategy for risk overse, faint hearted management!

Note: Do not forget your domestic customers whilst this is going on, we did and lost some because we spread ourselves too thinly in the UK.

Good Luck
 
Posted by: Sanjeev Kumar Vyas Accepted Answer
1/20/2005 2:15 AM (CST)
I am state in HK, and having the regional office at Singapore, Japan and China.
So is your product only sold to these areas or do yo want to target only these areas? In future do u plan to expand?

How to establish the team for global marketing?
Get some good marketers who have had some experience on this before. At least have 1 very experienced person to help you out and to train the team (if the team is new).

What is the blue print to make it happen?
Blue print will depend on your strategy once you offer more info we might be able to help. Some basic of these can also be found online.

What is the cost & risk to launch the business?
Cost depends on how big you want to go. risk depends on many factors, we will need more info to answer that.

Other questions will also require more info we will wait for u to get back to us.
regards
Sanjeev
 
Posted by: Val (Moderator)* Moderator Response
1/22/2005 4:42 AM (CST)
Hello all. I am closing this question, since its more than two weeks old. We do this to make sure members' contributions are rewarded in a timely manner and to improve the visibility of newer questions.

Thanks, so much, for participating!
Val (Moderator)
 


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