Question

Topic: Taglines/Names

The Natural Choice

Posted by Anonymous on 50 Points
We are producing literature for a company that specialises in commercial law. We have a campaign that has a tagline… "the natural partnership in commercial law".

The client really likes "The natural choice," as do I. The images that accompany the wording are based on symbiosis/partnerships in nature that are positive. The problem is that the tagline "the natural choice" is in use elsewhere in the same industry - not commercial law but still in law.

What I am looking for are suggestions for an alternative to this.

My first thoughts ended up with…

"The best in commercial law… naturally"

Thanks in advance
Russell

Would award more points but am running low!
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