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Topic: Taglines/Names

Architectural Software Postcard

Posted by Anonymous on 3/17/2005 at 2:40 PM ET 250 Points
Im a designer for a architectural software company and Im trying to come up with a catch phrase....buy our software and succeed type of stuff and Im tapped out, I ran accross this forum and noticed that this seems to be a great community of ideas.
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  • Posted by telemoxie on 3/19/2005 at 5:13 PM Accepted
    I had heard that it wasn't Federal Express who changed the company name to FedEx - rather, it was the company's recognition that their customers had changed the company name themselves.

    In a similar way, you might look to your customers for this information. I have conducted surveys on behalf of software companies, and a part of that has been asking customers a series of open ended questions, including what they liked most about the software. Typically, the clients have more "real world" experience in using the software than your in-house team - you might find that their comments put your software and your company in better perspective than something you or I might dream up.
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