Question

Topic: Taglines/Names

Tagline For Real Estate Advertising

Posted by Anonymous on 5/25/2005 at 7:01 AM ET 250 Points
My name is Cath Webb. I am looking for a tag line to use on For sale signs, business cards and advertising. I am a sales consultant working for a franchise company in Australia. We are located on the coast 1 hour south of capital city. Our market includes properties from $100,000 to $2mil. We have canal front homes, seaside, riverfront, rural, residential, investment, holiday and our clientele are local, national and international. So our market is a very broad range of product and clientele. There are many real estate offices and consultants working in our area. I have been in the industry for 26 years working in all facets from reception, administration, property management commercial and residential, office management, settlements, building and development and have been in full time sales for 2 and 1/2 years. I am successful, have a good database and a reasonable profile however I feel a tagline would increase my profile significantly.
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RESPONSES

  • Posted on 5/25/2005 at 3:52 PM Member
    On your FOR SALE signs, you could put something like:

    Cath Webb, xxxxx SOLDs!
    (you could have it so that the numerals are removable)

    As a part of that, you could have a correlating print/e-mail or web campaign that would highlight the story of one satisfied client.

    For example:

    Bob Smith, SOLD! #435
    "We never thought we'd sell our 2bdrm . . . . .but thanks to Cath Webb, we were able to do so in less than a month!"

    Just some thoughts. Hope they help!

    Best,
    Amanda
    Lucky Guppy Marketing
  • Posted on 5/25/2005 at 7:39 PM Member
    Why not do some research among your target audience?

    Develop a simple questionnaire and ask 15-20 people who have either bought or sold a home in the last 6 months about their experience. Find out what they liked and disliked about their broker/agent, what they wish they could have had but didn't, what parts of the process were easy/difficult (and why), how they selected their broker, what criteria they used, etc., etc.

    Try to get a good mix of people who bought and those who sold, those who used your services and those who used a competitor, first-time buyers and experienced buyers, etc. And don't try to convince anyone of anything. Just listen to what they say and how they answer your questions. Take detailed notes.

    Then, after you have 15-20 interviews under your belt, review your notes and look for common threads and opportunities for positioning yourself in a way that will make it clear what your competitive advantages are. I'm not convinced, for example, that having 26 years of experience in the business makes much difference. It could suggest that you're old and tired, not fresh and creative and understand the needs of people who are 20 years younger than you are. Of course, if you're targeting older people, that could cut the other way.

    This all suggests that you might want to figure out which segment of the market is most important to you. Is it buyers or sellers, older or younger, etc.? It's always easier (and more effective) to position a brand (or a real estate broker) if you have a narrow and specific target audience.

    Hope this helps.
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