Know-How Exchange : Taglines/Names

Our dilemma is that we are trying to come up with a slogan or tag line for our company. our company provides guide dogs to the blind. We pride ourselves on the fact that we do it with a very small student-instructor ratio of 3:1. substantially lower than any other school and that we provide a family environment. Our school has had some financial difficulties and we are rising from the ashes. We have some walk-a-thons coming up and our first one is in July and we wanted to have something catchy on our shirts. Our previous walk-a-thons have been called Paws for Freedom and some folks think that line is a bit obscure.

I tried out a line on a TV interviews and said "essentially what we do is change lives....one dog at a time." it stuck with folks who called to say they saw me on TV. Changing Lives one dog a time". We now have folks saying that changing lives is ok, but "one dog at a time" is cliche. so here are some other things that folks thought of to be used with our logo. however we are looking for something we could use both verbally and in print. HELP....HELP....HELP.....we are beginning to get nasty with each other about what we should or shouldn't use.

Taking The Time To Care
Taking Time To Change Lives
Taking Time. Changing Lives.
Taking Time To Guide Lives
Guiding Lives. Taking Time To Care.
Taking The Time & Guiding From The Heart
It's Time To Guide With The Heart
Taking Time To Guide With The Heart

Taking the time can be a talking point, but I really don't see it as a "slogan" because it doesn't say much about what we take the time to do. Our mission statement reads: "Providing highly trained guide dogs to the blind, the elderly blind and the blind with disabilities." The line on the inner circle of our logo says: providing independent mobility to the blind. see our website www.guidedogsofthedesert.org

Any assistance you can provide us will be GREATLY appreciated.......