Question

Topic: Taglines/Names

Company Name Change Announcement

Posted by Anonymous on 7/21/2005 at 2:51 PM ET 125 Points
I have to change the name of my company and I need some help with the wording of a press release and ads announcing thee name change.
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  • Posted by mgoodman on 7/21/2005 at 6:48 PM Accepted
    Barry is right. You may want to skip the press release and just tell the people who count about your name change personally. Even if you did issue a press release, you'd want to tell your best customers and most valued suppliers about it before they read about it in the trade press, wouldn't you?

    Depending on the industry, the reasons for the change, and your various consituencies, the way your communicate the change can be very important. It can either look defensive and reactive, or like a real opportunity. If you don't have a great story, I'd recommend a personal approach to the people who matter most. Skip the press release.

    Of course, we don't know the whole story here, so it's possible our suggestions are exactly wrong. If you want advice based on better understanding, you'll have to provide more information.
  • Posted by mgoodman on 8/1/2005 at 2:00 PM Member
    I think the "free 1/2 hour of our service to celebrate the name change" is a real bad idea. It says "we normally overcharge" and "this new name has negotiable prices."

    Surely you can find something else of value you can give people ... like a coffee mug with your new name on it, or something like that.

    Price reduction just sets you up as a commodity, to be price-shopped each time.
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