Question

Topic: Taglines/Names

Front Desk & Office Management

Posted by Anonymous on 8/4/2005 at 10:36 PM ET 500 Points
Hello Marketing Profs.,

I need help finding a name for my services. I help healthcare profs. with Front Desk and Office Management problems, such as:

1. Patients don't show
2. Unable to collect on time
3. Lack of recall and follow-up system
4. Inefective marketing case presentation skills
5. Outdated technology

Of course, seminars, training and consulting are offered.
I'd appreciate your suggestions.

Frank P.
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RESPONSES

  • Posted on 8/4/2005 at 10:45 PM Accepted
    Instead of starting with the name, let me suggest you start with the positioning statement. What's the key benefit you offer? Exactly who is your target audience? (Is it the clinic offic manager, a physician, etc.? And what country/region/province/state?)

    Once you develop a positioning statement that encapsulates your unique selling proposition ("Why should someone hire you? What's the benefit they'll get?"), THEN it's time for a name.

    You may have the proverbial cart before the horse.
  • Posted on 8/5/2005 at 5:56 PM Member
    Rx for Patient Care
  • Posted by Ghost Writer on 8/8/2005 at 9:56 AM Accepted
    Front Line - We make medical offices tick

    Efficacy Consultants - Medical office management

    Med Managers - Front line services for medical offices

    Medic! - Serving [CITY]'s medical professionals

    Medico Management - Medical office services


    Mix'n'match at will ...
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