Question

Topic: Taglines/Names

Tagline For A Dairy Campaign (posters,direct Mail)

Posted by Anonymous on 9/12/2005 at 4:05 PM ET 250 Points
My company does several tradeshows every year and is involved in several different market, one being the dairy market. Basically, our products reduce waste and save dairy farmers thousands of dollars. Check out www.optek.com and then applications, dairy for more info.

We are trying to come up with a dairy campaign aimed at waste reduction. Currently we are using the tagline, "Nobody likes losses" with a picture of a cute kid spilling icecream all over himself. I am looking to somewhat revamp this campaign as we will be sending out direct mailings and creating a tradeshow theme to be used at three dif. upcoming shows. In keeping with the diary and waste reduction theme, does anyone have any clever suggestions?
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RESPONSES

  • Posted by browncatfan on 9/12/2005 at 5:46 PM Accepted
    Aleah,

    While your processes seem highly technical, the benefits are not. Better, purer milk--therefore better profit margins-- through better process monitoring, etc, right? IF that's true, here are a few to start us off. (Sorry if a couple are based on references that don't translate, culturally.)

    Pure. Profit.

    A good, healthy revenue stream.

    Only the goodness gets through.

    If you don't want to cry over it, don't spill it!

    Make more milk money.

    Getting the most out of every MOO!

    What are you wasting for?


    Good luck,

    Mike




  • Posted on 9/14/2005 at 7:31 AM Accepted
    A few ideas . . .

    Got MORE Milk?

    Finders keepers.

    Looking to trim your waste?

    Don't be a loser!



    Hope these help, and good luck!

    LA
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