Question

Topic: Other

Making A Swot-analysis For My Competitors

Posted by Anonymous on 1/16/2004 at 9:06 AM ET 125 Points
As a part of the competitive analysis we make at our company we make a SWOT-analysis for each of our competitors. We see a number of different solutions to this:

1, Putting myself in the competitor's shoes and making a traditional SWOT from this view.
2, Looking at it from my own point of view - evaluating the competitor's strengths and weaknesses relevant to me and looking at my strategic opportunities and threats.

Does anyone have any suggestions for how I should look upon this analysis. Should I choose any of the above standpoints or do you have any other (better) suggestions?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Blaine Wilkerson on 1/19/2004 at 6:38 AM Member
    In this particular case, I would reccommend taking on the second standpoint you mentioned: "...evaluating the competitor''s strengths and weaknesses relevant to me and looking at my strategic opportunities and threats."

    In adition to their "S & W", you need to evaluate yours as well! I''m sure you know this, but like John and I mentioned above, knowing what you are up against, THEN determinig what your strengths are in order to develop strategy is crucial.

    Trying put yourself in their shoes will only create speculative results. You need to know the reaL SWOT of your competitors in order to have an effective "OTWS".

    I like your thinking. You are certanly on the right track for strategic development!

    I hope that helps clarify a bit more!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Other)