Question
Topic: Customer Behavior
Cold Calling To Marketing Professionals
I am looking for advice from the exact people that my company targets. I work for a Graphic Design and Interactive Media company called YELLOW7. We tarket the marketing personnel of all companies to try and assist them in creating visually stimulating marketing materials to help increase their visibility and achieve their sales goals. My question is, What information are you looking for when someone from a company like mine is cold calling you? Does mentioning big clients we've done work for help? Should we get into every service we offer or just concentrate on the top five? Your feedback is greatly appreciated.
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