Question

Topic: Branding

Building A Company Name As A Brand Name

Posted by Anonymous on 125 Points
I just work in a company which is well-known for 50 years, but perception of the people is that my company selling expensive parts and providing poor service.

The company is an authorized importer for 7 kinds of automobile brand name, and now trying to build its name as a brand name - to make people have an awareness of the importer not just individual products.

It's so difficult to change the strong bias feeling. Should the company continue building the company brand name?
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