Question

Topic: E-Marketing

Email Response Rates

Posted by Anonymous on 1/22/2004 at 5:25 PM ET 50 Points
Can someone tell me what are respectable numbers for email open rates and click thru rates? I mainly write and design emails, so this is a new area for me.

Thanks!
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RESPONSES

  • Posted by ReadCopy on 1/22/2004 at 5:45 PM Accepted
    My typical opening rates are 65%, click through rate 10%. But there really isn''t a standard.
  • Posted by Pepper Blue on 1/22/2004 at 6:02 PM Accepted
    According to DoubleClick''s Q3 2003 Email Trend Report

    Open rates averaged 37.1%, remaining constant with Q2 at 37.3%.

    Click-through rates where 9.2% increasing from 8.2%

    According to Constant Contact, aggregate statistics for the last 3 months from all small businesses using Constant Contact where 48.3& and 4.1%.

    Lots of driving factors play into this, that is topic of another discussion.
  • Posted on 1/23/2004 at 12:25 AM Accepted
    Open rates in the 30-40% range is acceptable in B2B email campaigns. Response rates from 1-10% can be expected but there are some things that have to be evident:
    1. Who is sending the email?
    2. Do I know who the email came from?
    3. What is the offer?
    4. Does the offer have a ''wow'' factor?
    5. How do I respond?

    If an unknow sender from an unknown company sends a wishy washy offer that requires too many hoops in the response mechanism...then failure will follow.
  • Posted by ReadCopy on 1/23/2004 at 2:30 AM Accepted
    4writer I work in B2B, the majority of email addresses are existing customers. We use Rich content (not just text, HTML etc).

    And the offers are usually based around discounts.
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