Question

Topic: Taglines/Names

Stumped For Tagline For Unique Business

Posted by Anonymous on 2/14/2007 at 1:18 PM ET 250 Points
Hello marketing experts! We are elated to have found this site! :)!!! We have a problem keeping us awake at night! We've been in business since 2002 and our business has evolved to the point where we know what we really want to focus on (FINALLY) - and know that we need to set ourselves apart from the multitude of professional organizers in Seattle (and surrounding areas). You've likely seen the shows - 'Mission Organization' for one ... Professional Organizing is truly a growing business!

We have chosen to offer more than professional organizing services and work as Personal Assistants, Home & Office Assistants and provide an additional new service: Home Inventory for Loss Prevention.

In other words - we work at simplifying & enhancing the lives of busy families and executives at home and in their home-based offices - but SOMETIMES, on a small business scale as well - where we will go in and analyze current filing systems - office furniture placement, etc - in order to help them be better organized...yet we are not qualified 'efficiency experts' per se.

There really isn't another business quite like ours - this is why we're having a heck of a time coming up with a tag line! Our company is Organize To Order (Professional Organizers & Assistants) and we may be interested in franchising in the future. At one point, I was thinking of the tag line 'from closets to conference rooms, we're the professionals' but this doesn't work when we use 'Professional Organizer' in the by-line.

We are members of the National Assoc. of Professional Organizers and organizing is really the major focus of our business, but we have chosen to stand apart from the many competitors by offering these additional services.

Our logo is being redesigned without so much focus on 'time' since 90% of our competitors use the concept of 'saving time' in their taglines. We are simply removing the silver guy...keeping everything else the same. One competitor (Eliminate Chaos) uses 'More Time for Life' as her tag line... Another (the Clutter Patrol) has a catchy logo and tagline 'Cleaning up the neighborhood...one house at a time!' -

Also ...we seem to attract clients that are 'overwhelmed' (alot of chronic disorganization) but we would really prefer to attract the attention of people who are simply too busy - and who would benefit from having a home or office assistant as well as a Professional Organizer.

Our current tag line...'Take Back Your Time' is not working for us any longer and before we consider a major marketing push; (new website, etc) - we need to come up with something that says more about what we really do. ... something that tells clients that when they call on us - we will help them simplify their lives at home and at work - but in a more 'catchy' way. Help! I'm going nuts and may fire myself from our marketing department! :)
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RESPONSES

  • Posted by browncatfan on 2/14/2007 at 2:43 PM Member
    Getting It Together

    Everything in its place....in YOUR place.

    Making your workflow work.

    Personal Systems Engineers.

    Life arrangers.

    Helping homes and businesses run better.

    The antidote for cluttered homes, minds, and businesses.
  • Posted on 2/14/2007 at 3:28 PM Member
    We take the Busy out of your Business

    Making Life Simple Again

    Keeping It Simple Simon

    Your POA - Personal Organization Assistant
  • Posted by Tracey on 2/14/2007 at 3:55 PM Member
    Simplifying your life.
    Simplifying your home and office.
    Simplifying your home, office, and life.
    We make everything simple.
    We simplify.
    Removing the clutter.
    Breathe a sigh of relief
    Your life, organized
    Relax, we'll take care of that
  • Posted by Phoenix ONE on 2/14/2007 at 4:54 PM Accepted
    Organize To Order >>

    When Your Time Matters Most - We Can Help!

    Need Organization in Your Life, We have the answer.

    We provide time for you to Live. Is that important? You be the judge.

    When time has you down, we are the ultimate pickup.

    Organizational Dysfunction We have the Cure.

    Organizational Dysfunction Got You Down - We can help. Caution: Consult with us before your physician.

    Got Organization ( I would suggest playing off the "got milk concept) Could be a very neat visual and great campaign.

    Hope these help.

    Good Luck and Happy Marketing ~
  • Posted on 2/14/2007 at 7:05 PM Author
    Great ideas - all you ultra creative marketing pros! I have referred these to my business partner, Jennifer and several of our top consultants and we will make a decision by tomorrow at 4:00. Thank you very much for giving this project your immediate attention as you have. There are some GREAT tag lines here! Warm Regards to you all,
    Kim C./Organize To Order, LLC
  • Posted by NovaHammer on 2/14/2007 at 7:17 PM Member
    Our Maestro's make beautiful music out of your life's loose notes!

    Hope this 'sings' for you!
  • Posted by pghpromo on 2/15/2007 at 2:56 AM Member
    My 11th-Hour Submissions:

    * Returning Order to its Rightful Place.

    * Where Home and Office are Made to Order.

    * Renew Your Home and Office

    * Refresh. Rethink. Revitalize Your Space.

    * The Professional Way to Stay on Point (or Track)

    * Rethinking the Way You Work and Live.

    * The Professional Way to Efficiency, Order, and More!

    * "Efficiency Spoken Here."

    Good Luck!
    -- Paul
  • Posted on 2/15/2007 at 9:48 AM Member
    Let us do your dreaded organization -
    So you can focus on things you would rather be doing

    We know you have other things you would rather be doing...let us organize.
  • Posted on 2/15/2007 at 10:02 AM Member
    Your Time Machine

    Organizing your Day, Organizing Your Life

    For Your Piece of Time

  • Posted on 2/15/2007 at 10:39 AM Author
    Thank you everyone - You are mind machines - and the 11th hour responder has come up with some great ones, too - I sent the link to this site to my BNI group where I am active on the Membership Committee (It's the largest referral network in the world)... I wanted to be sure they were all aware of you awesome marketing pros! I am also writing about you in the Eastside Biz Journal next week because I want everyone to know how beneficial a forum like this can be to all of us. Thank you everyone. My business partner, Jennifer and I are narrowing it down today and we have some PERFECT tag lines to pick from ... Again - THANK YOU, everyone for your talents and time. Kim C
  • Posted on 2/16/2007 at 7:36 AM Member
    Organization Sensation

    From Frustration to Relaxation with Organization

    Inspiration - Innovation - Organization

    Transformation by Organization

    We R the Personification of Organization

    Hey Guys! - Organize!

    Catalogue - codify - classify

    Organization integration

    Keep your eye on the Prize - Organize!

    It's no Surprise, I Surmise that it's time for you to Organize!

    We apprise, we advise, we organize!



  • Posted by prhyatt on 2/16/2007 at 2:02 PM Member
    Kim-

    You have lots of ideas here. I have worked with 2 professional organizers, both with very distinct niches in this industry, and I've found that you really need to carefully segment your audience before proceeding with tag lines and marketing materials. I'd be curious to know if you and your business partner have done this yet. It makes a great deal of difference if you are going after a busy mom with a limited budget vs. a professional couple who also have a home office in the basement, vs. an affluent middle-aged woman with a busy volunteer life and more money than time. I think you can see how your messaging would have to be different, depending on the audience and what you are doing for them. You are already on the right track with your observation that you need to set yourselves apart from the dozens of POs who focus on time as the key benefit.

    Also, is your name set in stone? I wonder if you could convey more with the name, and then a limited tagline. When you have a name, an explanatory sub-name or by-line, and a tag line, all of the sudden it begins to get wordy.

    Let me know if you'd like more ideas. This is a growing field, and I wish you luck.
  • Posted on 2/16/2007 at 4:15 PM Author
    Thank you everyone - it's me again! I'm struggling with what I think may have turned into pneumonia from the flu so haven't been able to concentrate well from lack of sleep (yep - I need my own Personal Assistant today!) :)

    The comments from prhyatt were especially helpful this afternoon - and make so much sense; yet our name is set in stone from 2002 and I didn't create the name - a previous partner did...(I think it sounds harsh) especially when so many of our clients call us 'organizing angels.' My current partner, Jennifer and I wanted to lighten things up abit with brighter, happier colors and a softer tag line & there are some good ones here...thanks, everyone!

    Again - you have all been so amazingly creative/helpful! I said we would make a decision by 4:00 yesterday but didn't follow thru on that promise when I went straight to bed after work....I know you are all anxious to receive points and we're anxious to award them - but need the week-end now for a full recovery so we can make an intelligent decision without cough syrup clouding our judgment! :) Thanks again, everyone - we will come to a decision ASAP!...

    One more question that I know someone can help with - how do we test these tag lines to be sure no one else has them trademarked/registered? :) Thanks again... I'm off to bed... You guys are THE BOMB - to coin a phrase from my 15 year old. :) Have a GREAT week-end. Kim C/ OrganizeToOrder, LLC -
  • Posted on 2/16/2007 at 4:24 PM Member
    Here's a few thoughts . . .


    Organize to Order (Professional Organizers and Assistants)
    Cut the clutter.

    Organize to Order (Professional Organizers and Assistants)
    Get your stuff together.

    Organize to Order (Professional Organizers and Assistants)
    Doesn't it feel good?

    Organize to Order (Professional Organizers and Assistants)
    Streamline your life.

    Organize to Order (Professional Organizers and Assistants)
    Life's complicated. Let us simplify it.

    Organize to Order (Professional Organizers and Assistants)
    Life doesn't have to be that complicated. Let us show you how.

    Organize to Order (Professional Organizers and Assistants)
    Lose the clutter. Find your life.


    Hope this helps.

    Lisa
  • Posted on 2/19/2007 at 5:46 PM Author
    Thank you everyone! My business partner, Jennifer and I were finally able to come to an agreement and while we would love to give every one of you 10,000 POINTS each - we have selected ............... drum roll .............


    one of Bill's (PHOENIX ONE'S) great tag lines!

    Thank you everyone for your efforts and believe me - your contributions were all appreciated. From having nothing that intriqued us to SO MANY wonderful ones - this has been so helpful!!!!!!

    We will be contacting you for additional assistance in the future, I'm sure! :) We need some help with marketing materials as you can see...so expect to hear from us soon and I have been sharing info. about this site with my associates at BNI and through various Business Journals I am affiliated with. Everyone needs to know about you!
    Thanks again and hope you're enjoying time off this President's Day.
    Kim C/ Organize To Order, LLC
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