Question

Topic: Career/Training

What Is The Best Way To Structure An Undergraduate Marketing Course?

Posted by Anonymous on 1/23/2004 at 12:39 PM ET 125 Points
I'm a marketing teacher in a chilean private university.
The dean demand from mee the best course that I can structure for the student of the Business School.
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RESPONSES

  • Posted by ReadCopy on 1/23/2004 at 1:05 PM Member
    Contact the Chartered Institute of Marketing (www.cim.co.uk), I am sure they will be able to help you.
  • Posted on 1/29/2004 at 9:16 PM Accepted
    If I were taking an undergraduate marketing course today, I would be most satisfied if my professor built the class around readings from books by Jim Collins, David Aaker and Bernd H. Schmitt. A few examples of the authors’ works are listed below

    Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins

    Brand Leadership by David A. Aaker and Erich Joachimsthaler

    Experiential Marketing by Bernd H. Schmitt

    Good luck in developing your class.

    Mark Wilkinson
    www.newmarque.com
  • Posted by Blaine Wilkerson on 2/5/2004 at 9:40 PM Member
    Try https://searchengineformarketers.com
  • Posted on 11/23/2009 at 8:10 AM Member
    all I can say is thank you to the community for this awesome thread...This is old but has a wealth of information for new marketers! I hope my comment will bring this thread back to life,and someone new reads this...
    www.helptobusiness.com
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