Question
Topic: E-Marketing
What Is The Cost Per High Quality Internet Lead?
I am sure this question is "internet marketing for dummies": A friend and I have developed a start up idea that we think will attract advertising businesses and highly qualified consumer leads. We want to build a revenue model and then put together the technical infrastructure. On average (and I realize there is going to be a huge standard deviation), what do businesses pay for a highly qualified lead, assuming that average purchases are, say, (1) $100; ($200); ($500)?
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