Know-How Exchange : Other

Hi Michele,

This website is concise, cogent, and well-thought out. I like the technological & copy aspects. I would only add a work sample for people who don't really know what digital research is. I would aslo put a quote on the homepage. This could be a quote from a part of your website, or from one of your clients.

I'll just make some quick "psychological" comments (which may seem frivolous compared to the technical issues, but what the hey):
1. Whenever you have boxed-in text, it's going to feel "tight". Just as you don't want to box in your resume, you don't want to do so on the Internet. Therefore, the homepage as well as the services page (boxes within boxes) feel like I'm in a tunnel and I can't get out (is it just me?). My advice is to get some white space in there, get rid of the boxes, and let it breathe.
2. Color. Digital research is serious stuff, but your colors don't need to be so serious. Greys and blues are "cool" colors, but not in the "groovy cool" sense. I realize that your logo has these colors, but maybe you can go toward neutrals and beiges instead of blues and greys.

I'll think about this some more and maybe post other comments later.

Ciao!

Hi, Michele

Nice website. I liked it a lot.

In answering your questions:

1. Yes, it did create a professional impression to me.

2. I think I know what you do. Is it market research for South African companies using the internet and online panels? If I am wrong please tell me.

3. It got me to sign up, and I don’t even live in South Africa. I would use it if I had a need for it. (it got added to my favorites and that is no easy task).

4. Yes the information was presented in a easy to use interface.

Some comment I have to improve it would be add photos to the "about us meet, our people page". It would be nice to be able to see who we are going to be dealing with.

You could also add some color to the pages it is kind of boring with just the blue/grey and grey.

Please note I was using "Mozilla Fire Fox 0.9" to view the page and some pages look a bit different depending on what browsers you use.

I also liked the fact that you made it so that all the info fitted on one page.

It is a really well designed website in my opinion.

I do have one question though: are only people who live in South Africa allowed to sign up for the panel? It is not clear.

Oh and they fact that their are no ads is really good as well. And don’t ever use pop up they really piss me off (I know your site does not have them it is just if you redesign the site to make a note of that).

Hope this helps

Sweetasman01

Michele, I agree with some of the points already made by Vevolution. The home page needs more attention-grabbing USP messages, less of the "about us" kind of content. And yes, move Contact info into a static page footer.

Perhaps you could ELIMINATE the Benefits page (under Research) and move THAT content to the Home page.

A picky point regarding hyperlinks: In the body text, I think it's okay to leave out the underlining, but completely. You're using hovering to flip on a more intense color as a visual cue that boldface text is a link; it's better to flip on the underlining when you hover. Underlined text is the standard way to communicate "Click me!"

On your Services page, your opening statement needs more muscle! Something like: "Confluence brings balanced expertise in business strategy, brand consulting, and the technical aspects of research."

I don't have time to go into it any further, but I wanted to offer this much to you for now! Maybe I can take a deeper look later tonight...

- Shelley