Know-How Exchange : Branding

Dear Alice,

i have got lots and lots of books on marketing, but am totally confused from where to start about. Material and resources are not a problem.

Hi Alice,

Yes, i do have access to Emerald and athens through which i can get through some electronic journals. shall i take a product of any FMCG company or generalize FMCG market.

in your previous post, you said something about 'expansion or positioning strategy in marketing ' could you stretch it bit more.

many thanks,

Pankaj

Hi Alice,

Thank you for providing such wonderful information. i'll let you know, what my professor says....

thank you again...

Pankaj

Hello puru,

First, thank you for your valuable comments.
yes indeed, i went through previous post. and are useful.

Impact of Brand value across geographies and the corresponding impact on Sales, for a particular brand- you mean check what is the brand value of the product across the world?

Gender stereotypes and the corresponding communication by FMCG companies for specific categories- i didnt understood this point. if you can elaborate for me that would be great help.

can you also give me some points on Online branding. how should one analyse and evaluate it?

thank you once again for your help.

Pankaj

Hello Puru,

.
I am looking at Online presence of the brand. Since, bigger brand like P&G and Unilever are not approachable; have selected a local scottish energy drink (IRN-BRU). now, how should i relate it with online branding. i did go to the website and some of the theories of online branding, but couldn't find anything special.
thank you again, for the help.


Pankaj

i am really thankful to Alice, Puru and Zahid for providing me such useful information and helping me in my dissertation.
thank you once again.

Hi, I am starting to prepare my dissertation for my MBA study and would like to know if "Branding" is a good topic, can I use a particular company for discussion or research? Actually I am a big fan of English football team - Manchester United, and I think they have a very successful branding strategy, not only in England, Europe but in Asia and even the America. Is it OK for me to research their branding path and what do I need to focus in order to add academic ingredients to my dissertation?

Look forward to hear from anyone who can help!