Question

Topic: E-Marketing

Certifying Can-spam Compliance By List Providers

Posted by Anonymous on 2/4/2004 at 2:26 PM ET 250 Points
We're wondering what we should do to ensure that the email lists that we rent are in compliance with CAN SPAM. I am curious to learn if anyone uses a checklist, requires a signed compliance letter/affidavit or agreement?

Is there a standard certification that providers are using?
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  • Posted by Pepper Blue on 2/4/2004 at 3:16 PM Member
    Check out this info at Opt-in News, good stuff to put into practice:

    https://www.optinnews.com/read-article.php?id=1517

    Like the author says: "Email spam" is in the eye of the reader - one person's valued information may be another person's spam.

  • Posted by ReadCopy on 2/4/2004 at 3:46 PM Accepted
    I know in the UK you can add a "SPAM clause" to rental cotracts (by righst list providers should be able to verify the opt-in registrations before you send!).

    You can set up a clause where you get a penalty payment per genuine complaint, I would additionally add a clause stipulating if you see x number of 'harvested' emails, you do not pay for the list rental.
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