Question

Topic: Advertising/PR

Viral Marketing

Posted by Anonymous on 2/5/2004 at 12:36 AM ET 125 Points
I am seeking ways to best launch a Viral Marketing Campaign for a Video Email service I promote. My target market(for business) is exactly what this site caters to, B2B. What would be the best way to target people that use this site, and other professional marketing sites. I was also thinking of having a ghostwriter write an article and submit it to sites like this, but would have to be approved first? On the other side is anyone that has an email account. I am thinking about sending a mass video email campaign from a list broker of entrepreneurs/CEO's/marketing managers, personal users etc. But how do I know who to trust with purchasing email lists from list brokers as their are hundreds. Are their specific questions to ask, and how do I know if their reputable?
I would appreciate any recommendations.
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RESPONSES

  • Posted by Blaine Wilkerson on 2/5/2004 at 1:10 AM Member
    I reccomend contacting a member's site https://www.pepperblue.com

    He specializes in email campaigns and can most likely give you the best advice.
  • Posted by Blaine Wilkerson on 2/5/2004 at 1:45 AM Accepted
    One of my clients is in the same situation. The only difference is they utilize an A.I based avatar with text-to-speech recognition versus video.

    What I am doing for them is contacting large corporations (hospitals, specialty practices, oil companies, etc.) Who utilize large, internal computer networks. The "pitch" is to put a face on interpersonal email within the network since it is very common for people working in large corporations to correspond with other departments and yet have no clue what this person looks or sounds like.

    If your program can be easily integrated into a network email system, a few strong clients can give you a huge launch and word of mouth along with their testemony will help boost your campaign.
  • Posted on 2/5/2004 at 4:20 AM Member
    Hi

    4 points to plan into your activity:
    1 make the campaign engaging
    2 take out any friction - so make it really easy for people to sing up & to forward
    3 keep it scaleable - don't run out of resources on any part of the campaign if it takes off - bandwidth, unsubscribes, etc
    4 if you've a brand, make the campaigns connected with it - don't 'just' send out something because it's funny

    Have a look at the kind of content featured by others -
    https://www.ttr2.co.uk/ and ifilm < class="resplink" rel="nofollow" target="_blank">https://vgn.ifilm.com/ifilm/genre/index/0,3937,22,00.html?cch=5> for example

    (& yes, Seth Godin's a good place to look - but try https://www.ideavirus.com which should give you a clear idea on how/why viruses take hold.)

    hth

    Will Rowan

  • Posted by ReadCopy on 2/5/2004 at 6:03 AM Member
    Sounds like you have the viral campaign sorted, you just want to promote it ? Is that the case the nice people at lycos will help you market it ... https://viral.lycos.co.uk/
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