Question

Topic: Research/Metrics

Loyalty Cards Programme Investments+roi

Posted by Anonymous on 250 Points
I am in the B2B (fleet mgmt) area preparing to launch a Loyalty/Fidelity programme based on a (non-credit) points card.
I am looking for information on similar projects - expected investements and ROI; business issues with contracting partners; how to launch the initiative; minimal nb of cards to be effective and attractive, etc.
Does anyone has some info/experience on this to help. Thanks.
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