Question

Topic: Advertising/PR

Ethics Of "new And Improved" Advertising

Posted by Anonymous on 2/5/2004 at 3:04 PM ET 250 Points
Where can I find information on the ethics of the use of the words "New and Improved" in advertsing and literature copy?

Specifiaclly, guidelines detailing timeframes.

Thanks
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by ReadCopy on 2/5/2004 at 4:08 PM Member
    I am sure the only criteria is that you would need to substantiate the claim if requested.
  • Posted by ReadCopy on 2/5/2004 at 4:24 PM Accepted
    Strange, in the UK we have the Advertising Standards Authority that regulate ads (https://www.asa.org.uk/index.asp), can't seem to find a similar organisation for the US!

    Anyway the ASA has some great guidelines on their site.
  • Posted by Blaine Wilkerson on 2/5/2004 at 6:43 PM Member
    There is an excellent article on this site regarding the topic.

    Check it out! https://www.marketingprofs.com/3/kazares2.asp

    Good luck!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)