Know-How Exchange : Branding

yes i agree that was a mistake i still need 4 more

i am opening up question again please respond

I need information on 5 all time classic brand failures i need to know brand names and main reasons behing failure. I got 1 response 4 to go

Here are some:

GM - For their overconfidence, inertia and failing to make a remarkable car capable of creating a tribe. Although, they have done fairly outside the US.

Pets.com - Thinking that advertising a sock puppet could replace the need to actually add value to the service.

AOL - Management not seeing the shift in consumer demands and trends for highspeed.

Starbucks - CEO is trying to turn around the "watering down" of their brand.

Oh, and by the way - according to Snopes.com the Chevy NOVA is just folklore.

I hope this helps a little.

i am not clear about how this works what if i accept this response but still want to keep the question open.
yes this helps in my research nothing goes wasted
i am more interested in getting few more examples of some heavy weights brands where brand extensions or new brands under the corporate umbrella branding failed becuase of overconfidence similar to GM, AOL, STARBUK examples given above

thanks for the support