Question
Topic: Taglines/Names
Need Name For Methodology/business System
I work for a management consultancy who works primarily with the government sector in mapping & execution of strategy. We have our core methodology - a four-step system: 1) develop the strategy 2) map the results 3) align the results 4) embed the strategy. We're at the stage of ten years in the business and looking at branding the methodology instead of calling it a "four-step business system". Anyone has any ideas on powerful names (keeping it to 1-3 words? I'm also thinking of developing each of the four steps as sub-brands as we do have clients who engage us to do just strategy work or implementation - and we have opportunities to cross-sell the other steps as individual "tools". Any ideas would be greatly appreciated.
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