Question

Topic: Taglines/Names

Need Name For Methodology/business System

Posted by Anonymous on 125 Points
I work for a management consultancy who works primarily with the government sector in mapping & execution of strategy. We have our core methodology - a four-step system: 1) develop the strategy 2) map the results 3) align the results 4) embed the strategy. We're at the stage of ten years in the business and looking at branding the methodology instead of calling it a "four-step business system". Anyone has any ideas on powerful names (keeping it to 1-3 words? I'm also thinking of developing each of the four steps as sub-brands as we do have clients who engage us to do just strategy work or implementation - and we have opportunities to cross-sell the other steps as individual "tools". Any ideas would be greatly appreciated.
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    Why not use the description as the naming:
    Develop. Map. Align. Embed.

    Or, "Strategic Shifts", "Strategic Insight", or "Strategic Results"?
  • Posted on Member
    Linda,

    Without knowing what the purpose of the system, this is really tough. If you could share the "why" behind why the system was developed in the first place, I think we could brainstorm better ideas. Without it, you may only get generic sounding names.

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